Marketing Insider Group

MAY 1, 2023

And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Video Marketing Stats About Your Audience 10. But how powerful is it really , you ask?

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. YouTube video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

RebelMouse

JUNE 6, 2023

We all know that quality content is the number one way you can leave a lasting impact on your audience and fuel repeat visits to your site. But in the past six months, the explosion of artificial intelligence (AI) has redefined what it means to create content that resonates. And there’s no sign of the rise of AI chatbots slowing down.

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Here are several impressive video marketing stats : 86% of businesses use video for marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Liveintent

NOVEMBER 13, 2020

These are the stats behind Horoscope.com, the largest astrology media company in the world – and one of the biggest email senders in the media industry, according to Josh Jaffe, general manager of the site. “If you don’t have an email newsletter strategy, to me, that’s publisher malpractice,” Jaffe said.

Marketing & Strategy 127

Marketing & Strategy Newsletter Stats Paid Search Agency 127

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn Stats to Know in 2020. General LinkedIn Stats. Data shows that the most engaging LinkedIn posts are published on Wednesdays between 8 a.m. billion in revenue.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 93

Statistics Paid Content Stats Blogger 93

KoMarketing Associates

DECEMBER 17, 2019

What are other companies doing that you can integrate into your content program? In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. 69% of the “most successful” content marketers have a documented strategy in place. Source: Content Marketing Institute.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Hubspot

NOVEMBER 26, 2019

Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first. 26 TikTok Stats to Know in 2019. Here's a breakdown of TikTok's major demographic stats. Alexandra Daniels ?? Userbase, Downloads, and Growth. MarketingCharts ). AppApeLab ).

Stats 101

Stats Viral Marketing Startups Transparency 101

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. 5 General Digital Marketing Stats.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

SEPTEMBER 30, 2020

Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know.

Stats 86

Stats InsideView Lead Scoring Lead Ranking 86

Marketing Insider Group

SEPTEMBER 16, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 193

Relevance Research Opinions Content 193

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Let’s look at some stats from Brightedge Research. Organic SEO rankings rise because of content marketing. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. Defy Media Study published by Variety). In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Marketing Insider Group

JULY 6, 2021

To really be effective, brands need to implement a strong content marketing strategy to serve as the foundation, and integrate social media as a complementary tool for amplifying their message. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites.

Social Media 362

Social Media Media Business Custom Publishing 362

Parse.ly

AUGUST 1, 2019

That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly Act like a publisher. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The content team would create a story without an SEO strategy in mind. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. 06:45): Content Marketing Master Classes – Our multi-city U.S. tour is returning for another round of in-depth content marketing training. Content love from our sponsor: Storyblocks (39:00).

Budget Management 82

Budget Management Stats Spending Content Marketing 82

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. There are several ways to make your content interactive.

Rules 91

Rules Storytelling Content Distribution 91

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. If these stats aren’t mind boggling enough for you, try this one on for size. Chris now serves as CEO of Spread Effect , a leading content marketing and publishing company. of time to reach your potential customers. That’s mind-boggling growth in just over 10 years.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We The pitfalls of content plagiarism are huge.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. When asked about quality content, 65% of B2B buyers said informational, easy to consume content is an important factor in their buying decisions.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. More shares of your content through all channels . Higher rankings in SERPs.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101