Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Want to show off a new product?

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. Check it out. What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product.

Validation 99

Validation Top of Funnel Product Ad Building 99

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. This post explores how AI can assist with content creation. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And what makes them want to buy it again and again?

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Potential customers search and access content when they wish in their own timeframe.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Biznology

MAY 19, 2017

We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Creating value and remaining relevant is critical. People nowadays are widely influenced by asymmetrical points of interests, new triggers, content, services, reviews, comments.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

SmartBug Media

JANUARY 25, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. In a few seconds, generative AI will create relevant email content based on your input – helping you schedule and send your campaign much faster. In seconds, it churns out relevant, on-brand content tailored to your needs.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. These benefits can prove especially valuable when it comes to launching a new product or service. Website: Create Engaging Content and Experiences.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Today marketers are expected to have a strong understanding of their industry, business, product, and customers. Based on that information, marketers should be able to define content and channel strategy to optimize return on investment.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. That's what HubSpot's AI Content Assistant in workflows brings to the table.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 92

SEO Content Keywords Analysis 92

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 62

Relevance Research Content Opinions 62

Contently

DECEMBER 21, 2022

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. million shoppers.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Biznology

JANUARY 31, 2020

All relevant background materials shared with the production team. ? Has a useful shelf life, not simply part of a “product announcement” package. ? Coordinated with other content (e.g., summarizes research report, animates relationships or processes described in website product section). Organization. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

G2M Solutions

OCTOBER 10, 2023

A lack of productivity. However, the best-performing sales teams have shifted their focus towards creating better customer connections through relevance, intelligence, and personalised experiences for prospects. Mobile Prospecting: Stay productive on the go with mobile-friendly features. The root of the problem?

Budget Programs 62

Budget Programs Software Product Allocation 62

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. MQL remains relevant in today’s client acquisition process. Having relevant, accurate, and near real-time intent data provides a richer understanding of prospects and their needs.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76