Vidyard

MARCH 7, 2014

As a content marketer using video in your mix, you know all too well how much work goes into filling up an editorial calendar month after month. Content Lesson Marketers can employ this same segmenting tactic when planning out new videos by making up a few themed video concepts that are recognizable and repeatable.

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

JANUARY 4, 2017

But John Deere was not content to rest on its laurels – and to understand whether there were any markets they were missing out on, the company’s Canadian office worked with Quarry to create their buyer personas. This also allowed us to validate the research and personas in the marketplace.” Don’t tell – show.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? A CTA is an action you want a viewer to take after watching your video.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

OCTOBER 12, 2016

How do you plan your episodic content? In general, our content strategy is to serve up content to our audience, customers and prospects in the VP of Sales persona, and sometimes the most relevant content is an event that happened recently. Does LevelEleven sponsor all the events featured on your blog?

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50

Vidyard

APRIL 30, 2021

Contents 1. Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs. Hit them with the high-level content and show enough to pique interest and make them want to hop on a call.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

APRIL 15, 2016

The best content in your marketing toolkit. As content libraries grow, organizing your content is one of the most important actions you can take to ensure your video content remains accessible and easily searchable. Tagging Your Content For Easy Reference. Consider tagging your content by type: Webinar.

Top of Funnel 50

Top of Funnel Organization Video Marketing Marketing Management 50

Vidyard

MAY 23, 2018

Instead of passively consuming your video content, interactive video CTAs allow you to point your viewers to a specific action you’d like them to take. Certain kinds of video CTAs work best with certain types of content—let’s have a look at how you can determine what kind of interactive CTA is right for your video. Let’s dive in.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

OCTOBER 18, 2016

The thing is, businesses all over the world believe in the power of video, but don’t quite understand how to translate video content into tangible results their executives will appreciate. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. would want from you.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

JANUARY 14, 2016

This week we want to talk about how you can personalize your video content in a variety of ways. Personalizing your content at any level is a great way of engaging better with customers, and creating more memorable experiences for the people you market to. The first level of personalization is tied to your buyer personas.

Video Marketing 50

Video Marketing Personalization Buyer Personas Marketing 50

Vidyard

JULY 29, 2022

Sign Up Free Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Make sure it’s personalized and resonates with the persona. The Best Sales Video Email Tool Record and send sales videos for free. Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

MAY 23, 2018

” Instead of passively consuming your video content, interactive events allow you to point your viewers to a specific action you’d like them to take. Certain kinds of events work best with certain types of content—let’s have a look at how you can determine what kind of interactive event is right for your video.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Vidyard

APRIL 3, 2019

What personas will the channel influence, and at what stages in their journey? What content should you post to your YouTube channel? We’ve put together three short guides on how to use video throughout your buyer’s journey, increase email CTRs and create better content. Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

OCTOBER 28, 2015

These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. When your flow works the audience can easily lose track of time and connect your content with their own thoughts, ideas and feelings.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Vidyard

APRIL 30, 2021

Contents 1. Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs. Hit them with the high-level content and show enough to pique interest and make them want to hop on a call.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

NOVEMBER 11, 2020

Contents 1. You can also insert custom introductions to marketing videos or assets that draw out why they particularly would be interested in the content—it’s low effort, but extremely high value for prospects who feel it was personalized for them. Or, you may find your developer persona segment always responds well to meme references.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

NOVEMBER 28, 2018

Cognism: Help sales teams reach over 400M business professionals with custom personas, campaigns, sales sequences, and personal video messaging with Prospector. Research shows that using video content has a significant positive impact on both open and reply rates.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 28, 2018

Cognism: Help sales teams reach over 400M business professionals with custom personas, campaigns, sales sequences, and personal video messaging with Prospector. ” Research shows that using video content has a significant positive impact on both open and reply rates.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

NOVEMBER 20, 2017

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Few things say, “I don’t know what millennials want” like using costly 4k cameras and expensive lighting in late-stage funnel content. They create poor-performing content. Gen Xers: 58%.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

APRIL 30, 2021

Contents 1. Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs. Hit them with the high-level content and show enough to pique interest and make them want to hop on a call.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

FEBRUARY 5, 2016

If your content can’t capture your viewers interest in the right amount of time, they’ll bounce off to something else. So with that in mind, today we want to talk about the best lengths for your video content at every stage of the funnel. These are all best practices – and your audience may vary – but let’s dive in.

Video Marketing 50

Video Marketing Top of Funnel Bundling Marketing Funnels 50

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 First Touch: Personalized First-Touch Intro (from Impact) Email Template Hey Teri, I noticed on your LinkedIn profile that your organization would like to start using more video content.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

AUGUST 5, 2014

They showcase their implied brand persona and character which appears to be fun, thoughtful, and genuine. Lessons for video marketers So what can you learn from TD Canada when it comes to communicating your brand’s persona? Your content shouldn’t be about you!

Video Marketing 59

Video Marketing Privacy Loyalty Paid Search Agency 59

Vidyard

JUNE 23, 2016

But in order to meet our pipeline goals, we need more than 150 interactions with our content, so we compensate. Gone are the days of marketing to personas as a whole. I work in content marketing and surely one of you reading works in content marketing, but chances are your job and my job are different in some ways.

Allocation 90

Allocation Click Rate Demand Paid Search Agency 90

Vidyard

APRIL 3, 2019

What personas will the channel influence and at what stages in their journey? What content should you post to your YouTube channel? We’ve put together three short guides on how to use video throughout your buyer’s journey, increase email click-through rates, and create better content. Or, maybe don’t use YouTube.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

MAY 3, 2016

That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and what content they’re consuming. It makes a lot of sense since video is the preferred content medium for today’s buyers and they’re consuming so much of it.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Paid Search Agency 50

Vidyard

APRIL 18, 2016

ABM is a switch in mindset where you identify which companies fit your ideal profile, and target them as a whole instead of targeting certain personas without regard for the organization. It’s a completely different way to sell, but also a different way of producing content. The ABM funnel. Source: #FlipMyFunnel report by Terminus.

Top of Funnel 50

Top of Funnel Account Based Marketing Allocation ABM 50

Vidyard

AUGUST 2, 2016

Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. From Inspiration to Education: Choose Your Content Wisely. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

MARCH 19, 2014

Whether it’s improving content over time to suit audience preferences, or sending automated follow up to highly engaged leads, it’s safe to say their marketing department has the whole video thing figured out. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

SEPTEMBER 15, 2015

Marketers have discovered the measurable impacts of video, including converting more, better-qualified leads, and gaining better insight into customers, content performance, and ROI. One of the biggest challenges has been accessing easy, on-demand video content from teams like marketing and roles like sales engineers. How does it work?

Video Marketing 50

Video Marketing High Quality Lead Curation Work Management 50

Vidyard

JANUARY 19, 2017

Using Vidyard, they are learning exactly what content their audience is truly interested in, and are having great success delivering the right messages to the right people. ExamSoft had no video content to speak of, and no plans to change that. Stephanie Totty, Senior Content Strategy Manager at ExamSoft. So what happened?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? Everyone in this room, every business out there today is a publisher of content. The answer, it turns out, was a content type they were already using – video! The odds are stacked against you. And she’s right.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Vidyard

APRIL 11, 2014

Also notable is the video’s promo for other pieces of Pepsi content as part of the larger campaign. From there you can see even more of their content and you start a video journey with them instead of sticking around YouTube. The best interaction in my books was the signed football with your name on it mid-video.

Video Marketing 51

Video Marketing Interactive Marketing Youtube Impressions 51

Vidyard

JUNE 15, 2020

Contents 1. And whereas email tracking only notifies you that the prospect opened your email, video tracking shows how much of the content the viewer watched and what parts they skipped. We’ll explain how to improve your communication at every stage— especially the later ones. Grab Prospects’ Attention 1.1 Break Through Inboxes 1.2

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Vidyard

FEBRUARY 2, 2021

Contents 1. You can also insert custom introductions to marketing videos or assets that draw out why they particularly would be interested in the content—it’s low effort, but extremely high value for prospects who feel it was personalized for them. Or, you may find your developer persona segment always responds well to meme references.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Contents 1. You can also insert custom introductions to marketing videos or assets that draw out why they particularly would be interested in the content—it’s low effort, but extremely high value for prospects who feel it was personalized for them. Or, you may find your developer persona segment always responds well to meme references.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65