Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach. What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. But you'd be wrong.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Sword and the Script | B2B

SEPTEMBER 12, 2023

Study after study shows buyers – at every stage of the buying cycle – consume more content , need more pre-sale interactions and require better outreach by SDRs. Particularly in the US, a lot of social media users don’t like Elon Musk and the changes he’s made to Twitter. Do you need help with B2B tech marketing and PR?

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Similarly, if you create content, you’d want people to see it.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Traditional PR just isn’t as effective as it used to be. Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Image credit: DreamGrow.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Convince & Convert

JULY 9, 2013

But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy. We have spent the past few years building a substantial content factory that relies heavily on influencers.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. For an example of contributing content, check out this Launch blog that was also featured in MarketingProfs.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. He proposes that the purpose of thought leadership is to craft and distribute content that improves others’ lives. . Dorie Clark. Ross Simmonds. Gary Vaynerchuk.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Convince & Convert

FEBRUARY 22, 2017

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). Overseeing organic Facebook and Twitter is one thing.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. We’ve all been hurt before, but it’s a Mexican standoff.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Brandwatch Marketing

OCTOBER 3, 2022

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 80

Tools Blogger Demographics Social Media 80

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. quality conversations” per day.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Traffic generator. Instant message call to action promotions.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Webbiquity

JUNE 9, 2015

The content they create needs to be championship quality so users will be eager to read the articles. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. Create a digital PR strategy. Create an outreach strategy. Championship Content.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content. Measuring your inputs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222