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Building a future-ready marketing operations team

Martech

The content for the new product line needed revamping, and sales were carping about the lack of leads. Sales and Marketing Automation. Because sales and marketing operate from the same customer data set, marketing operations individuals should be familiar with sales force platforms such as HubSpot, Marketo, and Salesforce.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

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Online Marketing Courses: Always Be Learning

A Better Jones

After deciding to pursue marketing full-time a few years ago, it’s been my mission to learn as much as I can about being a proficient marketer. Gaining certificates in both Content and Inbound Marketing through HubSpot Academy was an excellent first choice for me because this platform’s learning model is pretty exemplary.

Course 52
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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Keep the user experience consistent beginning with your ad copy, to the landing page copy to the content offering you include on your landing page.

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7 Google Ads Influencers to Follow

Brandpoint

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. B2B buyers crave video content and they are looking for video content at every stage of the buyer’s journey. SEO and SEM. AI-Generated Content.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Though a home services company may not be able to target homeowners directly, the business can still dive deep into their own information about consumer interests to deliver targeted ad content. Facebook Ads and SEM: Leveraging Data from Multiple Ad Platforms. This type of media indicates an interest in home improvement.