Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Buffer

APRIL 13, 2023

A social media manager is responsible for creating and managing content for an organization's social media accounts. Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience: Own creating social media content.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. I grew my Twitter in the last year from maybe 20,000 followers to 300,000 followers.

Curation 104

Curation Impressions Top of Funnel Startups 104

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value. Where Does B2B Marketing Go From Here?

Lead Scoring 94

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 94

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Sign up for the Basis Scout newsletter ! You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

ClickZ

JUNE 15, 2023

You can utilize your content strategy to provide solutions to multiple problems for your future customers. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Depending on your content management system, you can automate some of those conversion funnels.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Adobe Experience Cloud Blog

APRIL 12, 2016

Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox? Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1. Powerpuff Yourself.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. This basic, simple yet challenging game ticks all the boxes for a runaway viral success. Join the conversation with us on LinkedIn and Twitter. Are you playing Wordle?

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there?

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? She built Blogging for Devs —a niche newsletter and a thriving paid online community. “I The resource she already had was an audience of 9,000 developers who followed her on Twitter. Build a loyal community with newsletters. Create your free newsletter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Instead, incorporate both as an integral part of your content marketing strategy. What does this mean for businesses?

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Or there might be a new viral trend your competitors are all hopping on. Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics. What are they posting on social media?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

SEPTEMBER 5, 2019

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke. Now, instead of serving up only top-trending content first, LinkedIn is prioritizing relevant, industry-specific conversations, led by everyday people. So how does the new algorithm work, exactly?

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Sprout Social

MARCH 9, 2023

For instance, the content creation team may also handle internal communication initiatives. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority.

Work Management 78

Work Management Marketing Management Branding Brand Identity 78

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Get reinvigorated about the power of content and what stories can do, this episode will do it.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

MKT1

FEBRUARY 27, 2023

This newsletter deep dives on marketing advantages. Here’s how we define each advantage: Product-led growth marketing advantages ⚡NETWORK EFFECTS OR PRODUCT VIRALITY Virality: When users share your product—internally or externally.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Buffer

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. Steph has many side projects like her book Doing Content Right and podcast Sh*t You Didn’t Learn In School. That period is when I started coding and creating content online.

Intent 86

Intent Personalization Ad Building Branding 86

Buffer

DECEMBER 3, 2020

You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 71% of B2B marketers said they used video content in their strategy. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Oktopost

MARCH 5, 2019

This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. Analytics offers a gold mine of information that you can use to create effective social media and content strategies. How are you answering them?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. " Ardath Albee's Bio.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

JANUARY 12, 2016

We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . There’s a lot of bad content out there. Bad Design .

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

Vision6

NOVEMBER 2, 2023

If you’ve not yet geared your marketing strategy towards some of the main social media platforms such as Facebook, Instagram, Tiktok and Twitter, you’re really missing out. This not only saves time but also maximises the reach of your content.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Anyword

JANUARY 26, 2022

The goals of good social media copywriting also include liking and following your page, commenting or interacting with your post, and buying products or subscribing to your newsletter. Moreover, you must make it a point to provide links to any content that can supplement your page, add backlinks to other posts, and so on. ?

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Unbounce

MAY 16, 2023

There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with the rest of us. By now, we’ve all seen some kind of AI-generated content. Posts to write. Cats to meme.

Marketing AI 52

Marketing AI Social Media Tools Media 52

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). Content Marketing. Content needs to be consistent and valuable to the readers. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Account-based Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101