Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Great stuff. Let us know!

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 4, 2022

In this episode of Marketing Over Coffee with Christopher Penn and John Wall, Mike Farrell, CEO of Green Leads joins to talk about outsourcing SDR's for Leads , Meetings, Content, and more! Check out the full episode below:

Marketing Funnels 42

Marketing Funnels Top of Funnel Leads Lead 42

Smashmouth Marketing

NOVEMBER 17, 2010

In a perfect world, all of our marketing efforts work exactly to plan, don't they? What do you do when your outbound marketing efforts fall flat? A pretty simple step, but sometimes one that gets overlooked because of the severity of a failed marketing plan. Was the content or offer valuable to the prospects?".

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. SO leverage content, and find inexpensive ways to produce.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

JULY 27, 2021

The five fundamentals of an effective content strategy. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW. powered by. Sounder.

Lead Generation 227

Lead Generation Lead Scoring Lead Ranking Leads 227

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. It seems to all be about content.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. It seems to all be about content.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

NOVEMBER 6, 2013

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. GBalarin: "There is no rest for the technology-weary in marketing.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. What did I take away?

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. What did we miss?

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

AUGUST 12, 2013

Everyone is jumping into content marketing. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today.

Content Marketing 100

Content Marketing Planning Buyer Personas Content 100

Smashmouth Marketing

AUGUST 23, 2013

Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Create great content.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JULY 1, 2010

It's about changing the way sales and marketing do our jobs and adapting. Got a content-rich, informative website? Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? They market to adult users who can afford the premium phone/service.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

OCTOBER 21, 2009

Professionally, I can see demand gen goodness for inbound marketing all over it. It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Marketing is about relationships 3. Monitor profit generation. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

FEBRUARY 17, 2011

Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. They want to be able to absorb content and let the decision take hold. It was a great discussion. They want experts.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

NOVEMBER 4, 2009

MarketingProfs : Why isn't it "marketing & sales" v. sales & marketing"? Shouldn't marketing come first? jcstone3 : Account marketing needs crop rotation, colonization, and continuation strategies #B2buniversity. AKrizzle : RT @KathleenBostick : SF.com does not really have marketing automation.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Answers, groups, messaging #mpb2b damphoux : as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b gscottshaw : Roadblocks for B2B Marketers: 1. Find it with hashtag #mpb2b.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

AUGUST 8, 2010

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. It means you’ve got to be writing great content. He didn’t get that what made the original movies was story, not special effects.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100