Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Why does this matter? They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? One solution is to give consumers more choice and control over the ad-related content they see. This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Professionalism : A well-designed and professional-looking website conveys trust and credibility. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

ClearVoice

MAY 10, 2024

Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. Let’s explore how a unified content strategy can transform your business in each department. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Adobe Experience Cloud Blog

MARCH 18, 2019

If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Offer a Loyalty Reward. Consider Visual Aesthetics.

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Promote a Culture of Data Privacy. ” 3.

Privacy 99

Privacy Loyalty Work Management CPO 99

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 220

Storytelling Brand Identity Branding Paid Search Agency 220

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. Instead, these resources go to rot in digital archives.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. This blog post provides a quick refresher on what brand trust is, why it’s important to maintain, and the benefits of successfully doing so.

Brand Identity 300

Brand Identity Branding Ideal Customer Profiles Word of Mouth 300

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Here are eight B2B marketing strategies that can make a big difference today. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Anyword

SEPTEMBER 22, 2022

When it comes to the world of affiliate marketing, transparency is key to success. And it goes both ways – whether you’re creating your own content or sharing content from others. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Branding is the reason people become lifelong customers of a company that they trust. Do you share their values, and can they trust you to hold true to those values? Think of your favorite big names and the emotions they inspire.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion.

Social Networks 178

Social Networks Business Work Management Social Media 178

Contently

APRIL 12, 2019

Trust is more valuable than ever. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. It accomplishes making their mission and M.O.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Valasys

MARCH 11, 2024

Consumers are increasingly aware of how their information is collected and used, demanding more transparency and control. This shift has fundamentally changed how businesses approach marketing and customer engagement. This includes interactions on your website, app, emails, social media, loyalty programs, and even physical stores.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. This transparency fosters trust and streamlines the negotiation process. This positions your company as a trusted partner with specialized expertise.

Marketing Websites 99

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 99

Valasys

DECEMBER 15, 2023

The digital marketing landscape is a swirling vortex of trends, platforms, and promises. But amidst the noise, a new wave is rising, promising not just a ripple, but a complete overhaul: blockchain marketing. Blockchain marketing offers a future built on transparency, trust, and revolutionary engagement.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. By leveraging it, you can enhance your marketing efforts and build a loyal customer base.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Ideally, you want to find a balance between personalized marketing and relevant law compliance. Time of day.

Privacy 268

Privacy Personalization Planning Marketing Management 268

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. It’s about earning attention and building trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Litmus

JANUARY 18, 2022

A new year is upon us and personalization is in focus for marketers, clearer than ever before. Marketers are finding themselves trying to navigate a balancing act that has no end in sight. Doing so in a meaningful and intentional way not only fosters subscriber loyalty but also brand buy in, which is a win-win scenario.

Privacy 87

Privacy Personalization Transparency Loyalty 87

Valasys

APRIL 22, 2024

With the growth of the digital marketplace, the challenge of attracting and retaining customers grows, making it essential to offer a satisfying online shopping experience that enhances consumer satisfaction and loyalty, boosts sales, and promotes a positive brand image.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brandpoint

AUGUST 31, 2020

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy. you may wonder. Bottom line? Bottom line?

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102