Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Image Source: Zyppy 5.

Search Marketing 293

Search Marketing Google Optimization Tips 293

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Salesforce Marketing Cloud

NOVEMBER 15, 2023

It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Webbiquity

NOVEMBER 23, 2020

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. The Dates: now through November 27 (for new users). SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Continually produce new content. This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Act-On

SEPTEMBER 24, 2023

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Biznology

DECEMBER 10, 2012

One of the first steps of an SEO campaign is keyword research. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. These keywords are often referred to as long tail keywords because they include more than one word in the phrase.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO PPC 80

Kapost

SEPTEMBER 8, 2017

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog.

Keywords 118

Keywords Research Long Tail Marketing Content 118

Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO. Relationship building and lead generation.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Brightedge

JANUARY 25, 2021

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. Tags: content plan, content calendar template Blog Category: Content Marketing

Keywords 64

Keywords Long Tail Marketing Research Content 64

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

illumin

MARCH 21, 2024

While keyword research is a good first step, it isn’t enough. This situation is where using well-planned long-tail keywords is of the utmost importance. Content that uses specific and relevant keywords ensures that ads reach the correct audience. Contextual targeting is like a partnership between content and advertisers.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

The Lead Agency

JUNE 20, 2019

They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Webbiquity

OCTOBER 21, 2022

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. What Is an SEO Copywriter?

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Brightedge

JANUARY 25, 2021

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. Identify your blog topics’ target keywords. Assign seasonality to your keyword clusters.

Keywords 52

Keywords Long Tail Marketing Research Content 52

Navigate the Channel

SEPTEMBER 7, 2023

This approach, however, led to low-quality content and a poor user experience. This competitive frenzy often resulted in a cluttered online environment where differentiation became challenging, and user trust eroded as audiences encountered similar, keyword-stuffed content across multiple websites.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Lead Liaison

DECEMBER 29, 2015

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Long-tail lead nurturing gives your brand the chance to build solid relationships while becoming a trustworthy, helpful source of information.

Long Tail Marketing 48

Long Tail Marketing Lead Nurturing Marketing Automation Automation 48

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO. Focus on quality over quantity.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Spiralytics

AUGUST 31, 2023

Understanding the importance of identifying low-competition keywords is key to maximizing the visibility and reach of your online content. Conducting thorough keyword research and finding low-competition keywords can greatly impact your search engine rankings and ultimately drive more organic traffic to your website.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

ClearVoice

JANUARY 8, 2024

They are the specific words or phrases you incorporate into your content to help your audience find you when conducting an internet search. Keywords are how you tell your audience that your content (and, by extension, your product or service) is the answer to their problem. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Tiecas

MARCH 2, 2024

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Create valuable, timely content. Look for opportunities to produce content timely as well. Image credit: Andrea Piacquadio on Pexels.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. You might not be doing your content marketing correctly! We are not pressuring, but your online presence will either flounder or flourish your business based on your content marketing strategies. Content Syndication.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

seo.co

NOVEMBER 22, 2021

No one’s searching for them or looking to create content with them. And to make your site relevant, try adding words that are searched more often by the consumers, such as “how-to” to your content. Why are many people switching from short-tail keywords to zero volume keywords? A relevant search influences 39% of the purchasers.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Brightedge

JUNE 3, 2020

Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80