KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. .

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

APRIL 1, 2020

What does this mean for B2B marketers? Reevaluate website content that communicates organizational information and how to get in contact most importantly. This type of content provides a signal of trust for both prospective buyers and search engines. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. The myopia comes into play when a webmaster becomes solely focused on head terms and ignores the real source of website traffic, the SEO long tail. ” How to Fix Long Tail Traffic Drops.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” ’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. SEO Consideration. animals, people, etc.),

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Convince & Convert

JUNE 6, 2013

If you create great content you will find a large audience.” You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing. Back to the starting point now: the idea for your content.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. This will include on-page optimization, content marketing, and link building. The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. can be much more expensive.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Focus on long tail terms that take buyers along the journey and better match intent. Write for the Funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

SEPTEMBER 22, 2016

This type of keyword can be valuable for generating content and catching timely updates. It is a good way to generate organic keyword data, especially long tail keywords. It provides a keyword tool that helps marketers identify long-tail keywords. Baidu Search Term Report Tool. Aizhan Keyword Tool.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Create Relevant Content. Not surprisingly, they aren’t offering up much more detail than that.

Features 165

Features Google B2B Marketing Top of Funnel 165

Hinge Marketing

MARCH 26, 2014

Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.

Online Marketing 48

Online Marketing Work Management B2B Marketing Marketing Management 48

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

FunnelEnvy

FEBRUARY 5, 2024

On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Here are some tips for building strategies and creating content to fuel SaaS growth.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

JULY 28, 2020

Table of Contents. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Will you use a combination of head keywords and long-tail phrases? Onsite content. You’ll also need a consistent stream of high-quality onsite content.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They built the content. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

TrustRadius Marketing

APRIL 1, 2021

Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Understanding your audience Keep content readable Make information accessible Use voice search specific keywords Take advantage of Structured Data Markup Helper. Tips for Voice Search Optimization.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

seo.co

MARCH 8, 2021

No matter what kind of featured snippet content you aim for, it’s important to format it as either a paragraph, list, table, or video. Featured Snippet Content Types. In addition to its different forms, featured snippets contain different types of content. Here are the most common types of content you will find: .

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 1) Google Auto-Populate. 5) Google Trends. 6) Google Analytics.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

SEPTEMBER 20, 2016

As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is content marketing?” Create Relevant Content. ” in Google.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

JULY 15, 2010

As the inbound marketing and communications specialist at MediPurpose , a healthcare solutions company, Derek consolidated the powers of product experts and website experts. Bringing company-wide involvement to content creation and website design emerged as an effective business strategy for MediPurpose. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

KoMarketing Associates

JUNE 1, 2016

Advertisers who were content with positions below the top 4, they may need to determine if it’s worth raising the bids to gain a top position. An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

B2B Marketing Insights - WE

MARCH 25, 2022

B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. On-page factors include title tags, meta descriptions, header tags, images, page content, keyword density, HTML code, page speed, schema markup, etc. Content Strategy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Over time, more keywords should deliver traffic as the content attracts users that search using long-tail keywords. Photo credit: Search Engine People Blog. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s an all-in-one tool with scheduling, content creation, collaboration, monitoring, and reporting features. GoDaddy Bookkeeping.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Content is King - Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. Free Download: 2010 Online Marketing Blueprint.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Stevens & Tate

SEPTEMBER 16, 2019

When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. Look for long-tail keywords in particular and make sure that you divide your keywords into organized groups that can be more successfully tied to your individual ad campaigns.

Ads 40

Ads Google Landing Pages PPC 40

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s an all-in-one tool with scheduling, content creation, collaboration, monitoring, and reporting features. GoDaddy Bookkeeping.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Biznology

JULY 9, 2014

Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. improving and scaling content creation and distribution efficiencies.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80