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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ?

Content 261
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Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). low quality link directories). Link permanence.

Insiders

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7 best link-building services for SEO performance

Martech

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and why is it important?

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Link Building vs. Guest Blogging: A Comprehensive Guide

ClearVoice

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

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How to Use Social Media for SEO Link Building

seo.co

Table of Contents. Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building.

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The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Remember the link building rates that I’ve just named?

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.