The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. white papers) tends to perform better than does promotional content (e.g. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Sales Engine

OCTOBER 16, 2015

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). It takes time and effort, knowledge and finesse.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

SEPTEMBER 10, 2011

Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. Guides or e-books.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

NuSpark Consulting

SEPTEMBER 9, 2012

Lead generation and lead nurturing both can be done via a targeted display campaign. Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. Lead Capture and Lead Nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Don't miss these great opportunities to build marketing content. Reuse all of your marketing materials in your lead nurturing efforts.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

NuSpark Consulting

AUGUST 23, 2012

Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content. Blog readers and search engines like content fresh on your website, which means that you need to constantly update the content on your website. Blogs are an ideal medium for fresh content. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content. Blog readers and search engines like content fresh on your website, which means that you need to constantly update the content on your website. Blogs are an ideal medium for fresh content. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I created the Lead Generation Journey to showcase the process of “before-during-after” lead generation.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I created the Lead Generation Journey to showcase the process of “before-during-after” lead generation.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

NOVEMBER 16, 2011

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Other PPC books focus more on ecommerce firms but not lead generation.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Valasys

JANUARY 21, 2020

The following are some essential benefits of assimilating Martech solutions in B2B marketing: 1) Hyper-Personalized Content Enhances Customer Experience: According to Salesforce , an astounding 72% of B2B buyers expect companies to personalize communications in ways that suit their needs. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. You can follow any responses to this entry through the RSS 2.0 This bunch sees marketing only as a job. They see these activities as “work” and as such, shouldn’t be performed after 5:29pm.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Adobe Experience Cloud Blog

APRIL 14, 2011

By deploying a lead scoring process, you increase lead quality, enable efficient use of marketing and sales resources for hot leads and better align with customer’s needs in the buying process. Effective Lead Nurturing For Future Leads. Marketing Automation Solutions.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Cycle 48

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Brainrider

NOVEMBER 7, 2011

Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular article on a B2B blog or website. Used properly, however, content tagging makes your blog or website much better. Using Tags to Manage Content Syndication. The SEO Value of Tags. What do you see?

Tagging 40

Tagging Marketing Websites RSS Aggregators 40

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Compare drip campaign lead numbers for purchasing frequency, amount and time in relation to prospects not in the campaign to understand ROI success. Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

AUGUST 5, 2012

In the spirit of good lead nurturing , it became all about the prospect once he or she was engaged, and not the sales team’s quotas. Identify and package the content that satisfies these needs. Identify the sales specialists within the organization who can distribute this content and engage with potential customers. “In

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 12, 2011

Marketers can do the same with the products they market, the strategies they use in their B2B marketing that achieve positive marketing ROI and even how a more efficient lead nurturing process boosts conversion rates for their company.

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

It’s difficult to go viral – Many marketers dive into the B2B social media tank looking to reach as many prospects as possible with the first or even second piece of content and sometimes set unattainable goals in a quest to ‘go viral’. To correct this, consider making it easier to share content that’s fresh and relevant.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Use content to build relationships. B2C websites may be able to focus content solely on product information. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Industrial Marketing Today

MAY 7, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Achinta offers his industrial clients marketing for engineers by an engineer.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. As an attendee the question is whether the content will be good. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). .&# This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120