Buzz Marketing for Technology

JANUARY 19, 2010

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #2 – Email – the most critical element of a lead nurturing platform is email. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JANUARY 14, 2009

Many customers preferred to go directly to the manufacturer’s websites where rich, current content lives. It was also becoming tougher to engage new customers since many of the traditional sales processes were being replaced by web based content. Tags: Lead Generation Lead Nurturing. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing.

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

MARCH 16, 2010

Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Better yet, what if we could be the leading consulting firm on the rule and how to implement it?

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Buzz Marketing for Technology

JUNE 25, 2008

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

NOVEMBER 20, 2006

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

APRIL 13, 2010

The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for. Tweet This! Share this on Facebook.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We What’s your view on this?

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Buzz Marketing for Technology

MAY 27, 2015

Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing. You can’t have a high performing team with spotty skills especially in the area of digital marketing.

Planning 100

Planning CMO Stats Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. Bitrix with their 7.0

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100