ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. One thing is certain, consumers are not abandoning written content completely.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

JUNE 22, 2018

This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Video is, unquestionably, one of the most popular forms of content consumption online today. The Question of YouTube.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

DECEMBER 19, 2018

Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? This post is an overview of a longer report published by HubSpot Research. Understanding Behavior and Content Options.

Social Media 75

Social Media Social Marketing Media Social Networks 75

Navigate the Channel

JUNE 21, 2023

Unlock the potential of social media by defining your purpose and crafting content that informs, persuades, and connects with your audience.” ” The two basic reasons for social media posts are to inform and to persuade. With social, the last thing you want to hear is, “In my defense, I was left unsupervised.”

Business 65

Business Social Media Youtube Facebook 65

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JUNE 30, 2020

When it comes to smaller purchases, I feel the same way about promotional content created by customers. This content shows me what the product is like in real life and proves that customers are delighted enough about their experience to promote a trusted brand. more impactful than influencer content. Consumers find UGC 9.8x

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Social is best for leveraging user-generated content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Social networks have grown into a foundational aspect of our culture. Whether it's downloading a piece of educational content as a prospect or filing a support ticket as a customer, your buyers want their experience with your company to be simple.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Outgrow

SEPTEMBER 12, 2022

If you are looking to spice up your content marketing strategy, you can simply provide some details about your business and industry, and generate great content ideas. Podcast – HubSpot. HubSpot is one such brand. It has an entire podcast network with different podcast series. LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

AUGUST 28, 2017

And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. 12 Free Social Media and Brand Monitoring Tools to Try.

Social Media 78

Social Media Tools Media Brand Identity 78

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. In South Korea, for example, influencer marketing is equally important, although sponsored material is more popular than individual content. That is the topic of this blog. The Retail Landscape Has Changed.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Hubspot

AUGUST 31, 2017

We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook Reels Short-term video content exploded with the release of TikTok in 2016.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. It is the current social network.”

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Their content has to be engaging. Paid Social Advertising. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S.

Spending 75

Spending Facebook Ads Social Networks 75

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.".

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

MAY 19, 2014

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should.

Social Media 80

Social Media SEO Media Youtube 80

Go Beyond SEO

MAY 31, 2018

Your employees open up an enormous amount of possibilities to expand your reach by utilizing their network of connections. Publish Valuable & Relevant Content Regularly to LinkedIn. Content is king and it’s no different with LinkedIn Company Pages. LinkedIn’s recommendation is to post once a day on weekdays.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Hubspot

MAY 19, 2013

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. Well, wonder no more.

Youtube 28

Youtube Video Marketing Advertising Agencies Mobile Advertising 28

Hubspot

JANUARY 21, 2011

Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. Keep Creating Great Content. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. To learn more about the social networks people prefer to surf for product research, I conducted a poll of 304 people using Lucid Software.

Paid Content 94

Paid Content Research Product Youtube 94

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. have gained notoriety for primarily hosting live content.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Content Itself.

Social Media 56

Social Media Media Content Validation 56

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28

Hubspot

FEBRUARY 27, 2019

HubSpot's Latin America & Iberia Marketing team were no exception to this. But, from our perspective, paying to talk to people who already know about HubSpot, and presumably already like us, didn't sound the right thing to do. This fundamentally meant creating quality content to be consumed directly on Facebook -- no links.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. Evergreen Content. Influencers. Here is why!

Social Media 99

Social Media Social Marketing Media Trends 99

Hubspot

MAY 21, 2019

HubSpot All-in-One Marketing. HubSpot offers a whole box of tricks via its widget bundle. This popular plugin lets you easily add a multitude of social icons to your WordPress site via a widget. All the major social networks are supported and you can choose from a range of button designs. YouTube Gallery by YotuWP.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

FunnelEnvy

MARCH 21, 2022

By the year 2023, video ad spending on social networks in the U.S. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. Test Ad Creative.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Hubspot

MAY 10, 2017

This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. 3) Nintendo.

Demand 93

Demand Brand Identity Branding Social Networks 93