Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. While the idea of re-purposing content doesn’t sound 100% exciting or trendy, it’s a really good idea with plenty of potential for innovation. Get more out of the videos you’ve already made.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

SEPTEMBER 12, 2019

Yes, automated testing will discover the best content to be delivered in a campaign, but the best relative to what? In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. It feels sometimes like the tech is focused on helping marketers “make it up on volume”.

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 91% of US internet user search every month (source: HubSpot ). source: HubSpot). Source: MarketingSherpa ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling. In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 19, 2014

Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 30% say they use social media to eliminate brands from contention (source: Octagon ). 30% say they use social media to eliminate brands from contention (source: Octagon ). That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JUNE 27, 2013

Hubspot offers some excellent tips in this area. Have a look at our seminar content here , and let us know if we can help you achieve your objectives. Your landing page is the perfect place to test copy, offer, layout, and other variables like the number of data elements you ask for. Do it, don’t duck it.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

FEBRUARY 24, 2014

The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. So, strong content is equally important to the placement of keywords. Marketing Grader from HubSpot can tell you. This is known as the number of pages your site is indexed.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

HubSpot offer some sound advice. CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. In the latter, a good reputation occurs if a website continually put out good content reinforcing the keywords and providing links to other websites (which are ofter reciprocated back). Inbound Links are a timely topic.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

MARCH 20, 2014

Image credit: HubSpot. With a content calendar planned, you’ll be able to formulate catchy titles within a few minutes. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

OCTOBER 14, 2011

You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty. I know for sure that I am not any kind of elite content producer so don’t all jumpy that I am some kind of written word snob. Most aren’t desperate enough to just take anyone’s content to fill their space.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

OCTOBER 7, 2015

Knowing where your media coverage is each day is an important piece of knowledge that allows you to continue to build your content throughout the day. King Content. Of course, if the task of sourcing new content ideas becomes too much, you can always hire the professionals to do the job for you. Like this post?

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

AUGUST 29, 2013

What’s the purpose of your content marketing strategy? As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions. We’ve compiled some tips to help you create content which helps: 1. Content marketing isn’t a silver bullet for success.

Content Marketing 80

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 80

Biznology

MARCH 20, 2017

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30.

Lead Ranking 157

Lead Ranking Trust Marketing Urgency Marketing Conference 157

Biznology

DECEMBER 24, 2014

For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms. Content Marketing Content marketing customer data digital dashboard sales marketing' Like this post? Sign up for our emails here.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

DECEMBER 1, 2015

I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. CMIContent — Content Marketing. ContentCouncil — The Content Council. ContentHackers — Content Marketing.

Online Marketing 40

Online Marketing Twitter Paid Search Agency Advertising Agencies 40

Biznology

MARCH 28, 2013

Hubspot promotes it. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. Outbound is bad,” she said. Marketo promotes it.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

OCTOBER 18, 2011

That natural flow of emergent citizen-sharing was supposed to be the original source of everything online: real reviews, real stories, real communities, real comments, and real content at the end of every real search. Yes, earned media outreach and engagement also has an agenda.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

JULY 25, 2018

Instead, it’s now insanely easy to get started using a template from any number of programs like Hubspot, WordPress, Squarespace, etc. Avoid massive images that distract the viewer, and make sure all images and videos match the content and tone of your site. Create and Optimize Content. Well, almost always.

Design 99

Design Template Case Study Case Studies 99

Biznology

APRIL 21, 2014

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Does your business listen?

Social Media 80

Social Media Enterprise Management Media Budget Programs 80