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| Page 1 of 29 | Previous | Next | BIZNOLOGY APRIL 5, 2012 The Rise of Content Strategy–What to do about Google killing SEO answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. But it shocked me that smart people like my co-panelist would abandon the field altogether because he was sure that Google is killing SEO and that trend will only get worse over time. How is Google killing SEO? | BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008  20 Tips for More Efficient Google Searches 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you want to search for an exact phrase, use quotes. Book Search. | | | | | |
| IT'S ALL ABOUT REVENUE JANUARY 11, 2012  Why Google Social Search Means You’ll Probably Want a Google+ Page by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. | BIZNOLOGY JANUARY 21, 2013  Google Authorship is Changing the Game for SEO and Digital Marketing Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. | DIGITAL B2B MARKETING JANUARY 8, 2013  Two Killer Google+ Mistakes Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. mean Eric Wittlake, as a person, does not exist on Google+. Google has users running in Circles. | BIZNOLOGY JUNE 1, 2012 Search marketers battle Panda, Penguin, and other Google animals You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. Panda used human raters and machine learning to assign a quality rating to every Web site for every search. If you are a clever black hat search expert, you have already forgotten more about these updates than I will ever know. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response. Anyone trying to spam Google is taking a much higher risk. | | | | | | | |
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DIGITAL B2B MARKETING | THURSDAY, JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page!
Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. The problem is, Google+ Brand Pages are not the ticket to SEO success. Create content that is worth sharing. MORE >> -
MARKETRI | TUESDAY, DECEMBER 4, 2012  Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” ” As 2013 draws closer, however, Google+ finally seems to have found its niche in the inbound marketing world, with its value tied not to its reach or engagement but to its ability to influence Search Results. Still, many professionals have no idea how to tap this resource to improve their search rankings. Establish Google+ Authorship here. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, DECEMBER 6, 2011  Five Step Guide: Gaming Google for the Long Term
Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on. Describe your content accurately in titles, headlines and links. search SEO TwylahFocus on your audience. MORE >> -
BIZNOLOGY | MONDAY, MAY 7, 2012  How to clean up a cluttered website? Content analytics is the answer
Post Panda ( Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Find and retire old, duplicate content. MORE >> -
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011  Maximize your SEO benefit on Google+ in 8 simple steps
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. MORE >>
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- 10 New Google Algorithm Changes Announced INDUSTRIAL MARKETING TODAY | WEDNESDAY, NOVEMBER 16, 2011
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