Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Stevens & Tate

APRIL 18, 2024

These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options. Additionally, these tools provide analytics that measure engagement rates, helping communities adjust their content strategy to better meet the needs and interests of their audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Market Insights can show you the interest in near real-time using Google’s search volume and keyword rank data. Creating Market Insights. Market Authority Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Circle Studio

NOVEMBER 23, 2021

The metrics are made up of three components: Content loading speed (Largest Contentful Paint – LCP), interactivity (First Input Delay – FID), and visual stability (Cumulative Layout Shift – CLS). B2B buyers crave video content, and they are looking for video content at every stage of the buyer’s journey. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Content Standard

NOVEMBER 14, 2018

Uncovering strategic insights has always been a priority for content and brand teams. But what if content marketing teams could be more deliberate in uncovering those insights and sharing them with the larger organization? Active: Your team deploys content that actively gathers response data from your audience.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Use Keyword Search. Keywords help potential customers find you online and affect how search engines rank your website. It's important to know what are the top keywords people use to find products and services in your niche. Study Your Competition.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Valasys

JANUARY 30, 2024

Companies can craft content that resonates with their audience and drives engagement by understanding who their customers are, what they like, and how they behave online. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. What we like : Google incentivizes internet users from all over the world to answer these surveys by giving them access to high-quality content in exchange. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Kevin Indig

MARCH 18, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. SEO has always lived at the intersection of engineering, content and design. What seems highly subjective and artsy is meaningful at a time when most sites look the same and create the same content.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. In other words, how much your company is saving by posting organic social content. For example, these metrics could speak to the success of your latest campaign, a new launch or relevant industry news.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Google Analytics can provide a wealth of information, from keyword insights to audience information and data on how they interact with the website. Step 4: Use Other Sources of Information.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

JANUARY 11, 2021

If used in context and in a genuine and authentic way in your ad copy, website, or digital content marketing, these metaphors can help convey inclusion and drive brand performance. Perform an accessibility audit on your ads, content, and landing pages. Develop an inclusive keyword library.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 104

Social Media Social Marketing Media Planning 104

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. Read surveys, respond to reviews, do focus groups. Their vocabulary informs not only our keyword research but our page content as well. #4 Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Sprout’s robust content planning tools, for example, are never more than a click away. They provide insights that can inform an entire business strategy.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Tell the reader why it matters.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

ClearVoice

NOVEMBER 16, 2020

Ahrefs is a highly robust keyword research tool, which is a must-have for any marketing technologist or creative freelance teams. In fact, a good marketing technologist will immediately be able to recommend a keyword research tool and ensure one is in their ever-growing tech stack. Google Analytics.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

Hubspot

OCTOBER 10, 2013

If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Keyword fish?

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Oktopost

SEPTEMBER 21, 2020

At the same time, buyers are shifting to digital to both ingest and produce business-related content. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Instead, you can listen to voices on social media and gain much more insight much faster.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

KoMarketing Associates

MARCH 15, 2016

As I’ve mentioned on Social Media Examiner before, many active local community and industry groups are rife with opportunities to connect with an audience that may be looking for your exact product or service. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

ClearVoice

APRIL 19, 2021

It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics. Those companies that regularly communicate and reach out to all their leads with valuable, targeted content and new solutions reap the greatest rewards. The role of the demand generation marketer.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 94

Tools Work Management Marketing Management Business 94

EveryoneSocial

APRIL 1, 2021

Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. With access to what people are saying about your brand and the competition in your industry, teams can improve social selling , product positioning, content creation, and customer retention.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Today shareable content is king.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Hubspot

DECEMBER 10, 2018

You have ample opportunity to think by yourself, and craft content alone with little interruption. Similar to a blogger, a content editor is also afforded plenty of solitude to read and re-work other writer's pieces and prepare them for publication. If you're an introvert, this likely sounds very appealing to you. SEO Analyst.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Moz

JUNE 8, 2020

Crosscheck demand via keyword research tools. If you’re not a Moz customer, making use of a free trial to check out Keyword Explorer will give you a ton of data about national supply and demand. And don’t overlook the beta of Local Market Analytics, which shows you local keyword volumes. Ask, listen, repeat.

Planning 72

Planning Business Paid Search Agency Communities 72

seo.co

MARCH 28, 2021

Create Valuable Content. Content is your currency. In today’s online world, you need lots of quality content to generate awareness and nurture people into leads (and ultimately into customers). More specifically, you need content that adds actual value to the reader. This is more than just simple SEO keyword research.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Create loyalty wherever possible: The more useful your customers find your video content, the more views and repeat visits you’ll get.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Standard

FEBRUARY 15, 2019

What’s the first thing we all say about the best content strategies? Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. They have audience at the center. Image attribution: mentatdgt.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. This feedback is gold for your company. Sprout Social.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hubspot

MAY 12, 2016

Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Having a distinctive, identifiable voice sharing your content is critical to communicating your school's message. Your school's content won't stand out in the sea of content that washes over your prospects every day without it.

Focus Group 28

Focus Group Deliverability Keywords Communities 28

Convert

NOVEMBER 17, 2021

Do the things that delight users and search engines like creating lots of valuable holiday-focused content. The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. You can use the pillar cluster model to create a family of related content linked to one major topic.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Sprout Social

AUGUST 23, 2016

It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Do they post quotes on Instagram?

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120