KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. It’s no secret reaching people with content (organically) on Facebook is tough. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Shopping Collections. Fourthwall. Fuel for your marketing strategy.

Youtube 82

Youtube Features Merchandising Sample 82

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

Paid Content 127

Paid Content Features B2B Marketing B2B 127

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

ClearVoice

SEPTEMBER 16, 2021

As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Quick Takeaways.

Paid Content 269

Paid Content Tools Paid Search Agency Content 269

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 311

Top of Funnel Marketing & Strategy Marketing Strategy Planning 311

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Marketing Insider Group

JUNE 3, 2024

With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind. Create promotional events, like sweepstakes. Each design featured a pun.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 217

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform?

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? and ClosersCopy are top AI content writing tools for copywriting. Ding, ding, ding!

Marketing AI 177

Marketing AI Budget Programs Tools Copywriting 177

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 96

Social Media Features Media Curation 96

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

Features 83

Features Product Landing Pages Mobile Advertising 83

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Navigate the Channel

MAY 28, 2024

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. James recommends several hacks of Agile scrum for content design. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Deploy the Content via QR Codes. This one is really cool.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. A 96% increase in revenue.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. During the Webinar: Focus on engagement.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Hubspot

OCTOBER 14, 2020

I remember that feature being used by friends as a way to tell jokes and post funny content. Below, let's discuss how you can use Facebook to promote your business. This is the type of content you'll want to model yours after. A great way to promote your business on Facebook is to participate in Facebook groups.

Promotion 101

Promotion Facebook Business Ideal Customer Profiles 101

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Content Standard

NOVEMBER 20, 2018

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Here’s a theory: companies still think creative product advertising counts as content marketing.

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? The mainstreaming of voice search means that digital marketers need to adapt their digital content to make it voice-search friendly so they can rank in voice search results. SEO is all about writing for the customer and creating content that answers burning questions.

Content 193

Content Mobile Marketing SEO Keywords 193

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108