Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Then, test and learn to set the next priority.

Work Management 106

Work Management Brand Identity Branding Marketing Management 106

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. 10 for support.” With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The company also encouraged collaboration among the YouTube stars in a video featuring a #Goodweird global dance off. As Lenovo’s new campaign showcases, sometimes it’s good to be weird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page. Depending on the specific platform, the ability to add screenshots, videos, and premium content may be a paid-only feature.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Oktopost

MAY 12, 2021

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . B2B marketers have been taking advantage of this for several years now, but it is an easy way to group people together on the world’s leading professional social media platform.

Communities 122

Communities Ad Building Brand Identity Branding 122

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same? Hopefully not!

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). If you're not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to ) your content? Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. The Project. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

MARCH 3, 2016

While it could seem far-fetched for a company like Zappos to embark on an initiative like this, the company is essentially leading by example. From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause.

Microsite 95

Microsite Stats Newsletter Education 95

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 92

Planning Webinar Metrics Trends Paid Search Agency 92

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Convert

JULY 28, 2021

Give them information, offer to compare features, invite them to contact for help, etc. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers. Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Must-have features your website is missing by iMedia Connection. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

ClickZ

AUGUST 27, 2020

He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Wallet feature(s).

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Litmus

OCTOBER 26, 2018

Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Email Marketing ROI: The Factors that Lead to Better Returns.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89