Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Deliver the core set of features that will delight customers and stakeholders.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Biznology

MAY 16, 2018

And you might not have much you can even demo in the feature presentations before it is ready for launch. For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Feature presentations.

Design 163

Design Work Management Marketing Management Microsite 163

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. 10 for support.” With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The company also encouraged collaboration among the YouTube stars in a video featuring a #Goodweird global dance off. As Lenovo’s new campaign showcases, sometimes it’s good to be weird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Oktopost

MAY 12, 2021

B2B marketers have been taking advantage of this for several years now, but it is an easy way to group people together on the world’s leading professional social media platform. Their Community Cloud feature allows you to create a place where your customers can access online portals, join community forums, or ask product-related questions.

Communities 121

Communities Ad Building Brand Identity Branding 121

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. One of the key distinguishing features of xiQ is that it uses AI to help you find content to use in campaigns faster than ever possible. If you want to avoid or reduce the lead and awareness generation slump, xiQ is here to help. .

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same? Hopefully not!

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Contently

OCTOBER 11, 2019

The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. This is a great example of building a microsite around a cause. In 2002, experts projected a nationwide shortage of nurses by 2020. Johnson & Johnson has created a comprehensive resource center.

Creativity 134

Creativity Examples Content Marketing Planning 134

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

NOVEMBER 11, 2020

What we particularly like about this blog is its use of featured images for all posts, including a banner one at the top that highlights a recent or particularly popular entry. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories. It's the softer side of Microsoft, so to speak.

Design 101

Design Examples Best Practices Microsite 101

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. One of the key distinguishing features of xiQ is that it uses AI to help you find content to use in campaigns faster than ever possible. If you want to avoid or reduce the lead and awareness generation slump, xiQ is here to help. .

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Convince & Convert

MARCH 3, 2016

While it could seem far-fetched for a company like Zappos to embark on an initiative like this, the company is essentially leading by example. From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause.

Microsite 92

Microsite Stats Newsletter Education 92

xiQ

APRIL 4, 2022

Companies use sales intelligence software to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them.”. Instasites (microsites designed for individualized experiences). SmartSourced Content that drives 10x engagement.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Website Content Strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Website Content Strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

ClickZ

AUGUST 27, 2020

He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Wallet feature(s).

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Must-have features your website is missing by iMedia Connection. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. Email Marketing ROI: The Factors that Lead to Better Returns.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Anyword

SEPTEMBER 9, 2022

Always Lead With Value. Because our feeds are likely over-saturated with content, it’s important to always lead with value. Don’t bury the lead, as they say. And to gain access to even more social generation tools and other features, check out our perfectly tailored plans here. What exactly does this mean?

Social Media 98

Social Media Conversion Media Tips 98

Convert

JULY 28, 2021

Give them information, offer to compare features, invite them to contact for help, etc. Those answers come in the form of featured snippets, rich snippets, Knowledge Graphs , and People Also Ask boxes that provide follow-up questions and quick answers to those.

SEO 145

SEO SERP Trends Keywords 145

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. Good video content engages customers and prospects like no white paper or webinar can. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Marketing Institute

FEBRUARY 5, 2019

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. The film also supported the release of the charity’s new report on the subject, Reclaiming Dreams. Projects , and Original.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Only B2B

JANUARY 24, 2018

Outbrain is one of the leading content syndication tool present in over 55 different countries. One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

NOVEMBER 18, 2009

The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120