The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Instead, good footers have an intentional layout, lots of internal links and visual features (examples in the next section).

PageRank 98

PageRank Microsite Comparison SEO 98

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Seismic’s years of market leadership and strong financial position have enabled it to build the most comprehensive solution in the marketplace… The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 92

Work Management Brand Identity Branding Marketing Management 92

Salesforce Marketing Cloud

JUNE 21, 2023

This includes learning about data prep, feature engineering, ML modeling, model evaluation, and optimization. The goal of UX design in this context is to create an intuitive and engaging user experience that enables users to generate new content or output easily and effectively.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. 10 for support.” With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. In the interim, fans are encouraged to scan the printed Snapcode on the Sprite can on Snapchat with their camera to view and add the users featured as new friends. So, what can you learn from this successful campaign?

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

nDash

NOVEMBER 19, 2020

I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . My focus has been on developing website content for clients, primarily blog posts and research articles. Hire Lee on nDash today. .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Our goal was to have audiences be able to experience all the amazing features of the ID.4 And how are those features linked up in the Pinterest digital experience? A data-driven electric drivers’ experience.

Advertising Agencies 91

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 91

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The company also encouraged collaboration among the YouTube stars in a video featuring a #Goodweird global dance off. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

ClickDimensions

APRIL 16, 2020

Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. You can find it all on our Social Distancing Means Digital Everything microsite. Embrace digital everything. Now is the time to change that.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Biznology

JULY 10, 2017

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. But changing the design without changing the underlying content strategy is a pointless exercise. These meetings are run by designers who see content as so much lorem ipsum.

SEO 104

SEO Microsite Keywords Traffic 104

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). If you're not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to ) your content? Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page. Depending on the specific platform, the ability to add screenshots, videos, and premium content may be a paid-only feature.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. The Project. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. key features in the new product release.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Oktopost

MAY 12, 2021

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . Their Community Cloud feature allows you to create a place where your customers can access online portals, join community forums, or ask product-related questions.

Communities 121

Communities Ad Building Brand Identity Branding 121

xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Shift thinking from telling prospects about the features and benefits of a product to talking about outcomes. Rather than talk about features, we researched what the company cares about. In interviews and content, they stressed goals like: “building trust in society” and “solving important problems.”

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. And this mischief often reflects the proverbial Murphy's Law, that "whatever can go wrong, will.".

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.".

Copywriting 120

Copywriting Microsite Copyright Case Study 120

PathFactory

MAY 11, 2022

Depending on the marketing automation platform (MAP) used, it can be complemented with features for lead grading and lead decay to better determine the moment of maximum intent. So far, our story features new and current customers from two different ICP groups who move through converging customer journeys, with evolving needs and challenges.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 94

Planning Webinar Metrics Trends Paid Search Agency 94

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. The women and examples featured humorous and bluntly tell it like it is in a way that other women can relate to. Buzzfeed even called it a “ truth bomb.”

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102