Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Every month or so, we host a webinar. The answer really depends on the content.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. We’ve summarized the findings below on planning and promoting a webinar. Scheduling a Webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations. Offer types: Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Rev

JULY 8, 2019

Indeed, YouTube is used as a tool to promote pretty much everything. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. So let me humbly be your advisor in this scenario, and let’s breakdown this not-so-often-thought-about, but important way of sharing your content.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 109

Promotion Terms and Conditions Eye-Tracking SWOT 109

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. Here’s what you need to do as you plan your digital event and promote it on social. Head to our Facebook Groups for community. Head to Twitter to share the content they love most with their networks.

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. This can help you get new business via social sharing and word-of-mouth promotion. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook . Whether or not Facebook continues down a controversial path is uncertain. It was 2005.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website. The New 80/20 Rule.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48