Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Vidyard

AUGUST 26, 2020

They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Contents 1. Zoom Webinars 101 1.1

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Across webinars. Guest posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. ” Facebook.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations. Offer types: Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Oktopost

JUNE 20, 2018

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead?

Facebook 79

Facebook Webinar Metrics B2B Marketing B2B 79

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. ” Facebook.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Your lists and lookalikes.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

SpotMe Blog

JANUARY 26, 2022

Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Zoom Webinar has event features that include polling and Q&A. Zoom Webinar supports streaming to live platforms. Why is Zoom that popular?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. So let me humbly be your advisor in this scenario, and let’s breakdown this not-so-often-thought-about, but important way of sharing your content. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to discuss the keys to building a successful content strategy. The content tilt. The content tilt. Now comes the content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). For Mari Smith?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Vidyard

AUGUST 26, 2020

They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Contents 1. Zoom Webinars 101 1.1

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

LeadSquared

SEPTEMBER 29, 2015

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. Is it possible to show the ad to a Facebook group only? Is it possible to show the ad to a Facebook group only? What are options for organic leads from Facebook if we have a lot of fans? Yes, it is possible.

Lead Gen 52

Lead Gen Facebook Webinar Metrics Tactics 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Your lists and lookalikes.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69