SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

AUGUST 10, 2020

This is especially true for social media content. When the colors, text, and photos all fit, I find myself going through all the content because it's so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?"

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. CTA for short is a part of a piece of content strategically crafted and located to get an audience to take a specific action.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 98

Facebook Best Practices Paid Search Agency Communities 98

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

Unbounce

FEBRUARY 11, 2021

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Image credit: HubSpot No one likes to be pressured.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Outbound Engine

DECEMBER 4, 2019

Here is a list of small business marketing ideas and tips to give you a competitive edge. Keep Content on Target. When you know your audience, it’s much easier to create targeted, relevant and (above all) valuable content. This is also the main concept behind content marketing. Boost Your Social Media Content.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Metadata

MAY 5, 2021

This is the second post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Why aren’t more B2B marketers advertising on Facebook? Why aren’t more B2B marketers advertising on Facebook? Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Optinmonster

APRIL 3, 2024

The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Is the influencer too big?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Hubspot

NOVEMBER 10, 2017

It CAN be fun - and we'll show you how with this guide on 75 Facebook and Instagram Video Tips in partnership with Wistia and Venngage. Why Facebook and Instagram? Facebook alone boasts 8 billion daily video views. At this point, social media is basically synonymous with video.

Facebook 78

Facebook Video Marketing Creativity Tips 78

Webbiquity

JUNE 21, 2022

Image credit: HubSpot. So, having a coherent multi-channel marketing campaign will serve to get the brand’s information, tips, and advice out to the relevant audience through multiple channels and platforms, optimizing the opportunities for influencing consumer decisions. Pro Tip: Leverage other influencers and brand advocates.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. 8 Tips for LinkedIn Lead Generation. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. But what if the content generator (you or your team) struggle for relevant and valuable ideas? OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Hubspot

FEBRUARY 16, 2022

Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). But first … what is a sales hook? (If What is a sales hook?

Work Management 91

Work Management Marketing Management Tips Hubspot 91

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. HubSpot asked sales professionals where they got the best quality leads from. Pro tip: Use the Advanced People Search feature to filter second-degree connections that your customers could introduce you to.

Examples 67

Examples Tips Marketing Analytics Tools Network Marketing 67

Pam Didner

OCTOBER 7, 2020

You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy! Hopefully, this article was helpful and the tips will get you started on a productive, profitable career! As we know that many people play, work, and shop online, a brand needs to present itself digitally.

Paid Search Agency 133

Paid Search Agency Planning Work Management Tips 133

Hubspot

MAY 21, 2018

To that end, we set out to take Animoto’s HubSpot-inspired video templates for a spin. We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. It really depends on the content.

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Martech Advisor

MARCH 31, 2020

March 2020 started with mild worry about COVID-19, we even celebrated Women's Day (and shared some secrets of marketing to women ) and National Consumer Protection Week and World Consumer Rights Day (with tips to equip you with all things consumer privacy ). Sprinklr and Facebook's Messenger Join Forces. WHO Turns to Social Media.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. where does the future of content stand? HubSpot's "Pivot to Video" Playbook. It’s simple math.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93