Hubspot

MAY 29, 2020

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. Yet, they won't do that if your content doesn't inspire them to. Focus on storytelling.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Find Inner Remarkability. Whether we like to admit it or not, we all want to be liked.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 132

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. And they delivered the steak.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Rather, the goal is for customers to be the ones getting the word out about your product. You should provide content and sales support to give the customer the resources to succeed.

Product 114

Product Top of Funnel Sales Qualified Leads Churn Rate 114

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 158

Social Media SEO Cost Per Click Media 158

Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. You’re competing against your customers’ friends and family and viral videos and cute puppies.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Lead Forensics

JANUARY 26, 2024

Dropbox is one example of a company that has used well-executed growth hacks to build a huge customer base in just a short space of time. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Offer them high-quality and exclusive content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. But that's just my favorite example. I'm in love with how Nerdwallet does content.

Hubspot 97

Hubspot Content Marketing Campaigns Planning 97

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. Keep your business backgrounder content to just the facts, arranged in order of importance. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Optinmonster

FEBRUARY 11, 2024

For example, if you use MailChimp, you can message your first 2000 users for free. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. Yet brands are struggling to keep up and produce content that excites their audiences. Users will not passively ignore brands with boring content - they will actively unfollow and unsubscribe.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Spiralytics

APRIL 16, 2023

One of the classic emotional marketing examples comes from Apple and its Think Different campaign. Source Another emotional marketing example comes from Uber. Source: Adweek These examples from well-renowned companies show that this type of marketing is a viable strategy for your brand.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Content Marketing Institute

APRIL 30, 2018

Your content can create a self-replicating referral engine, as Teju shares in her Content Marketing World presentation Accelerating Growth by Hacking Your Conversion Journey. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams. Read more>> Click To Tweet.

Top of Funnel 105

Top of Funnel Work Management Demand Generation Agencies Marketing Management 105

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience. 1) OpenTable. 2) JetBlue. Oh, JetBlue.

Personalization 101

Personalization Examples Hubspot Amazon 101

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. Know Your Audience. Don't Restrict People.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. It's Time to get Interactive. Translator. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

NOVEMBER 13, 2023

Table of Contents What is ecommerce packaging? What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging? On the other hand, attractive and resilient packaging generates positive word-of-mouth (free advertising, yay!), What do consumers want?

eCommerce 75

eCommerce Best Practices Word of Mouth Viral Marketing 75

Optinmonster

DECEMBER 21, 2023

We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Apple’s product launches are another example of a brilliant pre-launch strategy. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. The hype he created has led 1.5

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Walker Sands

AUGUST 24, 2021

He last joined us in 2019 to discuss key concepts from his best-selling book “Contagious: Why Things Catch On,” including how to effectively harness social influence and word-of-mouth to create viral content.

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

SmartBug Media

APRIL 11, 2022

Think of this as raving fans, word-of-mouth marketing, or going viral. Campaigns and Content. Simultaneously, your inbound team should focus on creating content that features the same keywords as your paid media team's campaigns. Two of the most common are based on content and lifecycle. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Martech Advisor

MARCH 22, 2020

Table of Contents. Inbound marketing is defined as a form of outreach, where the goal is to attract buyers who are new to the brand, through engaging, informative and value adding content, based on the stage of buying journey. Web content with virality factor. Web content with search-ranking factor.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Walker Sands

NOVEMBER 6, 2019

“Contagious” combines groundbreaking research with real-life stories to reveal how to strategically create infectious content and design messages that people will share. Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year. The following four examples are both creative and recognizable brands.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Account-based Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. Captures leads, encourages users to explore your product or content and foster ongoing engagement.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. For example, if you are blogging for SEO and to increase leads or sales, you need to plan your content around your target audience’s struggles. There is a ton of great content about everything.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

PureB2B

MAY 30, 2022

Use Content Marketing to Generate Inbound Leads. 91% of B2B marketers use content marketing , and if you're not already investing in content, it's time to rethink your marketing budget allocation. From there, they'll find content that helps solve their problem. In essence, that's what content marketing is all about.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62