Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. We’ll use ChatGPT as our example, since the same concepts extend to any generative AI application, whether it’s text, image, or audio. By itself, it may produce unoriginal and uninspiring content.

Marketing AI 298

Marketing AI Generation Content Classified Ads 298

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 310

Marketing AI Curation Content SERP 310

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

Guidelines 75

Guidelines Brand Identity Branding Features 75

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. Businesses that fail to meet web accessibility best practices often find their content (both paid and organic) is ranked lower than other sites by Google and other search engines. Include alt text on each photo.

Guidelines 59

Guidelines Marketing Websites Copywriting Opt-in 59

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content. Establish Content Goals. It’s easy for someone to assume what those goals might be.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. Let’s cut through all the confusion.

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Guidelines SEO Google Marketing Proposals 52

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 332

SEO SME Lead Ranking Content Marketing 332

ClearVoice

AUGUST 16, 2021

The one size fits all approach to your hashtags is just as detrimental to content effectiveness as it is to creating content that is “matching luggage.” ” This term means your content is identical across all of your platforms, although your audience usage of each channel differs. I know this is tempting.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 114

ROI B2B Work Management Guidelines 114

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context. What comes next?

Planning 177

Planning Content Marketing Allocation Content 177

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Blog posts.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 233

Content Marketing Brand Identity Branding Work Management 233

Marketing Insider Group

OCTOBER 15, 2020

The guidelines should empower your employees to become brand advocates by using the correct messaging and tone. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Personal Account Guidelines. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t the rules on Facebook, for example, they will lock you out of your account. Content that contains self-harm or excessive violence. It’s free!). YouTube Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Salesforce Marketing Cloud

DECEMBER 6, 2023

That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. What questions are swirling around in their heads?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. Then, the operations/martech team loaded and tested creative assets and content into templates. Register free.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

FunnelEnvy

JANUARY 22, 2024

For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. At the same time, SEO strategists have continued to try to predict what the algorithm wants and create content that “hacks” the algorithm without violating Google’s guidelines. In the AI era, they will do the same.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate? Is it fair or even feasible?”

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.”

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Content Marketing Institute

APRIL 5, 2018

On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. When it comes to global content, one size does not fit all. When it comes to global #content, one size does not fit all, says @marciarjohnston. Evangelize your content everywhere.

Work Management 108

Work Management Examples Enterprise Management Digital Asset Management 108

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. That’s a big problem, of course.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. That’s a big problem, of course.

Business 52

Business Guidelines Content Advertising Agencies 52

Contify

FEBRUARY 21, 2020

For example, if your competitive intelligence content has job postings of your competitors, should your taxonomy include terms for tagging those job postings? Caution : Don’t include a term just because you’ve got the content to tag. The bottoms-up process should start with the review of the sample content. .

Guidelines 52

Guidelines Sample Tagging Marketing Management 52