KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. 96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

OCTOBER 13, 2016

Below I’ve outlined a few B2B marketing strategies to increase lead generation. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics). Optimize Your Website for Conversions.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Create opportunities for new SEO keyword strategies. Content fuels keyword visibility and what better way than through regular blog posts. Support existing SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Content Marketing 2014 Projections. Marketers Get More Savvy With Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MAY 19, 2016

Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it. Here’s a look at a few best practices from the show that you can apply to your content efforts ( *spoiler alert* ): Content Can Come Back From the Dead.

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) Also, pay attention to the themes of the content. Analyze the Current SERPs.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Build a data-driven strategy.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

NOVEMBER 8, 2018

Digital marketing should be a part of your organization’s regular and ongoing strategy. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. For instance, some industry blogs may do well when the audience are big information seekers.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Where to Learn Google Analytics. Google Analytics Academy. Google Analytics Blog.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This will help determine relevant link building opportunities, and generate new content ideas. Moz Open Site Explorer. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

SEPTEMBER 8, 2020

Success on LinkedIn requires a certain amount of effort and strategy. As in, “Marketing Manager, CFO Strategies.” This headline uses those characters better: “Marketing Manager, CFO Strategies | Award-Winning Social Media and PPC Expert in B2B SaaS Marketing.” Do complete the Education section. But don’t forget the poll.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

APRIL 22, 2020

Companies like Moz are offering free access to their SEO training courses, Unbounce is offering existing customers free one-on-one strategy sessions, and even big companies like Oracle are offering free access to their learning courses and access to their HR tool. Take for example something as simple as content. Now is the time!

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? By creating helpful content and delivering relevant experiences for our audience to live in. This includes device preference, content consumption preference, and also brand resonance.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

AUGUST 18, 2020

B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. Meta description 2: Want more engagement from your content? Then LinkedIn video marketing is an essential tactic for your B2B content marketing strategy. According to LinkedIn, 57% of their B2B content is consumed on mobile.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. This could include keyword optimization, cross-linking, or new content development. Buyer Journey Alignment. Brand Insulation.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

FEBRUARY 1, 2018

How do you see marketers integrating ABM into their strategies in the next 12 months? I was surprised to see that every agency surveyed has at least one client who is pursuing an ABM strategy, but that on average only 29 percent of the agencies’ clients are using ABM. or even ‘How do I do it even better?’”. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

DECEMBER 15, 2015

The high level summary of the post was this: Client education is a must. From algorithm updates to strategies to overall search growth, there’s always something new to look forward to. By getting people to talk about you, search for you, share your content, and oh right…link to you. The answer is the right content.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

AUGUST 25, 2016

Competitive analyses are extremely important to B2B marketing strategies. Some strategies for link acquisition is through brand audits and writing 3 rd party articles. . During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

SEPTEMBER 29, 2016

Using this tag on a paid landing page would be ideal when don’t want these indexed, perhaps because the landing page conflicts with another page’s primary keyword strategy. Perhaps Wikipedia should just include a link to Moz’s Search Engine Ranking Factors to truly educate readers. SEO as a Marketing Strategy.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JUNE 25, 2015

Think for a moment about the last time you consumed a memorable piece of content. Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. What in particular stood out to you?

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

AUGUST 27, 2019

Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. In-Depth Content Creation. danumbro has your back on this one #TrailblazerTipTuesdays [link]. — Pardot (@Pardot) August 20, 2019.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 16, 2018

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries. Below are some tips for educating your colleagues across departments on the power of B2B content marketing.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

KoMarketing Associates

DECEMBER 4, 2014

Education is Still Needed. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Content Marketing Strategy and Development. My colleague Ryan Young previously outlined tips for developing buyer personas in coordination with content marketing efforts.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

SEPTEMBER 29, 2017

It seems nearly impossible that such a large amount of people would have so much in common; however, each and every attendee had three goals in mind – innovation, education, and connections. While tactics like keyword targeting, link building, content development, etc. We should all be double downing on content.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

NOVEMBER 14, 2017

More than B2C companies, the typical audience for B2B brands have higher education levels in certain professional fields. Diverse and Professional Content. Users don’t mind reading long content if it’s valuable to them. This is a space for in-depth blog posts or content syndication. Users Have Clear Objectives.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. This was not the most famous company or the cheapest method, but it was the one that was most willing to educate him and help him on his journey. As Galen Moore said, “ Art is primary, ” for successful content marketing.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120