Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 126

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 126

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Take a look at the chart below.

Research 114

Research Service Budget Programs Social Media 114

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Inbox Insight

JULY 28, 2020

What solutions do they want to hear about in your next content delivery? Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. This is why looking at buyer content consumption is key.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Demographic information.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions?

Work Management 98

Work Management Marketing Management Research Allocation 98

Sword and the Script | B2B

MARCH 26, 2024

They see this style of content as a better “basis for assessing its capabilities and competencies.” Comment: This makes sense because thought leadership is intended to educate rather than sell. Yet buyers also use these materials to evaluate vendors. It’s also about access to the big thinkers that vendors have on their team.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. In the B2B selling world there is near universal appreciation for the value of sales coaching.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Provide Journeys of Self-Education. So how can you accommodate this need?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Marketing Insider Group

MAY 23, 2021

Plan Event Content To Resonate With the Audience. Plan Event Content To Resonate With the Audience. Great event content and top-notch speakers are the primary drivers of audience engagement. Research event topics that will resonate more with your target audiences. Use Entertainment, Gamification, and Incentives.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. When it comes to healthcare b2b marketing content, less is more.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

SmartBug Media

AUGUST 27, 2021

From short emails to long-form guides, content is foundational in nearly every marketing tactic. No doubt about it, creating content that captures leads and retains students—a diverse and always-changing target audience—is a challenge. Read on for a fail-proof, repeatable content development strategy for higher education.

Leads 78

Leads Lead Marketing Qualified Leads Inbound Marketing 78

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Instructional/Educational. Read more: What to include in your content calendar.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors.

ABM 84

ABM Account Based Marketing Multi-Channel Content 84

Sprout Social

SEPTEMBER 26, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. Please review our full disclaimer before reading any further.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. In contrast, B2C transactions are frequently impulsive and require less research.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. Sustainable seafood information.

Education 127

Education Work Management Marketing Management Brand Identity 127

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Today’s seller is no longer the sole “teller” of information.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Embrace Automation and Martech. Harness the Power of Big Data. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Liveintent

JANUARY 4, 2022

Prioritize education. But while their growth is exciting, they also underscore the need to prioritize programmatic education. Helene believes that when it comes to education and making sure teams are up to speed on programmatic solutions, “the industry is still lacking.” ” she says. “ Helene Parker.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors. Related: 2.

Vendors 54

Vendors Trends Case Studies B2B 54

SalesIntel

FEBRUARY 26, 2024

B2B decision-makers have more content at their fingertips than ever before. They’re empowered with self-sourced information that ultimately makes them well-informed buyers. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. This is a fantastic step forward for B2B consumers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

B2B decision-makers have more content at their fingertips than ever before. They’re empowered with self-sourced information that ultimately makes them well-informed buyers. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. This is a fantastic step forward for B2B consumers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Engagio

MAY 14, 2021

In fact, one of the fundamental principles of Account-Based Experience (ABX) is recognizing that our buyers live in a world of information abundance and attention scarcity, making any form of interruption marketing ineffective. To say that modern buyers are overwhelmed with information is a cliché. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117