Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Everyday I provide support on the social web to customers. Stumble upon something good?

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Priebatsch makes the claim that this past decade was one where we created social networks online, and this next decade will be the gaming decade. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Convince & Convert

OCTOBER 7, 2010

This means that the number of Americans engaged in just about every social media activity was reduced in the past year. The percentage of online Americans who are Joiners (members of a social network) increased from 51% to 59% , a huge change in comparison to the rest of the behaviors examined. Except for one activity.

Social Media 151

Social Media Facebook Forrester Media 151

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. Tweet This!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Share this on del.icio.us. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

APRIL 26, 2010

Why is content marketing becoming critical? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

FEBRUARY 9, 2010

The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Hubspot

MARCH 3, 2020

These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content specific audiences will respond well to. This platform is a great idea for teams that need social media analytics tools that guide you towards creating a more holistic, impactful strategy. ActiveCampaign. Price: $9/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. I’ve got a new Fan Page for my business Content for Coaches and Consultants : You’re invited to come see what’s there, what’s new in leadership concepts, brain science, and personal development: Patsi’s Facebook Fan page.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. It’s not difficult to find out what content about you exists on the internet. We’ve come to a point where “social” networks are almost a misnomer. The company, Marchex Inc., Be a watchdog.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content.

Ning 100

Ning Digg RSS Aggregators 100

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

MARCH 16, 2010

Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

FEBRUARY 18, 2011

As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Nearly half of consumers start a local search for products or services with no specific business in mind.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Links (external and internal). Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 14, 2011

That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What types of content will you need? It can lead to well-intentioned but poorly executed rogue company Facebook pages. Inadvertent but damaging revelations.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Rick divided inbound marketing into two areas, “attract&# and “convert.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Social Writing: Don’t ignore networking sites. 3 Biggest Challenges for Online Content Marketing? Social Networking Online: How to find out what you need to know.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Mixx : Submit and rate content to drive traffic to your site. Tubearoo : Create and share video content including interviews, tutorials and seminars. Digg : Delve into this library of articles on almost every topic. Digg : Delve into this library of articles on almost every topic. These are just the tip of the iceberg.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 29, 2010

Physical networking at such events is still important. Social media makes it easy to answer such questions online not only for a specific prospect, or even all the prospects you’re aware of, but also for potential prospects not even yet on your radar. Information Sharing. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100