Marketing Insider Group

MARCH 25, 2019

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Marketing Insider Group

JANUARY 28, 2019

Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].

Marketing Strategy 279

Marketing Strategy Marketing & Strategy Content Marketing Brand Identity 279

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.

Planning 279

Planning Marketing & Strategy Marketing Strategy Content Marketing 279

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Salesforce Marketing Cloud

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. This could be the most transformative shift yet in application development. Indeed, in addition to their ability to generate content, Large Language Models (LLMs) are capable of reasoning and orchestrating tasks.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Marketing Insider Group

JANUARY 28, 2021

To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services. Developing Trust Doesn’t Need to Be Difficult. And at the end of the day, that’s what it’s all about, isn’t it?

Brand Identity 301

Brand Identity Branding Ideal Customer Profiles Word of Mouth 301

KoMarketing Associates

SEPTEMBER 21, 2022

However, new research indicates that they are still not fully included in the development of these apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

RDW Group

MAY 24, 2023

Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of … The post 5 Considerations When Developing an Effective Content Strategy appeared first on RDW Group.

Effectiveness 80

Effectiveness Marketing & Strategy Content Social Media 80

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Focusing on your prospects’ real needs and pains will inform broader marketing strategies, including market segmentation, product development and personalized marketing.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Enterprise Management Work Management 124

KoMarketing Associates

JULY 6, 2021

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done.

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

SEMrush

JANUARY 31, 2023

Content developers research, create, publish, and distribute content. Learn how to become one here.

Content 79

Content Distribution Research Marketing 79

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Marketing Insider Group

NOVEMBER 10, 2020

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Now that all of us spend our days in Zoom meeting after Zoom meeting, though, the prospect of doing the same thing in the name of professional development is less than appealing. Online Groups.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Content Marketing Institute

JULY 9, 2020

Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute. That granular focus could be your biggest gaffe.

Content 145

Content Promotion Process Content Marketing 145

Martech

JUNE 1, 2022

billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.

Multi-Channel 114

Multi-Channel Ad Exchange Work Management Acquisitions 114

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Step 2: Conduct a content audit The first step in a well planned B2B marketing strategy is to evaluate the assets you currently have with a content audit. Social media platforms to directly engage with your audience.

Planning 118

Planning Allocation Process B2B Marketing 118

DivvyHQ

NOVEMBER 9, 2021

To give your brand a fighting edge, you need to narrow your focus, and a great way to do that is to concentrate on regional content marketing. But how can you develop such a strategy? Your organization is only one of millions around the world competing for attention online.

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Content Marketing Content 102

The Daily Egg

JUNE 24, 2021

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? And where should you post it? We’re going to answer those questions today.

Marketing & Strategy 143

Marketing & Strategy Marketing Strategy Content Marketing Content 143

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Courses also vary in length – with some being as short at 15 minutes up to a few hours depending on the content. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. 3 Tips for Developing Your SMS Marketing Strategy Developing an SMS marketing strategy from scratch? Additionally, you can use email to drive more sign-ups for your SMS list and vice versa.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Content marketing technologies also enable marketers to reach and attract a worldwide audience that is actively searching for information in the specific industry where you are particularly suited to provide advice.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

ClearVoice

JULY 3, 2023

In today’s world, ongoing content creation is key to attracting and retaining customers. Content ideation provides a framework to help you generate and evaluate new content marketing ideas. Understanding Content Ideation So what exactly is content ideation , and why is it so important?

Creativity 52

Creativity Bandwidth Content Keywords 52

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Only B2B

JULY 1, 2019

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while. The post 7 Steps to Developing a Content Marketing Strategy appeared first on ONLY B2B.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Content 126

Roketto

JULY 9, 2020

The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. You post on your blog once a month. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side.

Top of Funnel 156

Top of Funnel Effectiveness Marketing & Strategy Content 156

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Hinge Marketing

FEBRUARY 16, 2023

Also, using pre-developed templates can save a great deal of money, though they may come with performance tradeoffs such as customization, less relevant user experience and brand differentiation. Also the experience and expertise of your website design and development partner can impact the cost.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Martech

OCTOBER 20, 2022

Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. It’s the developer’s job. Sorry, developers. So, marketing still relies heavily on developers for support. Background Information.

CMS Development 104

CMS Development Marketing Websites Paid Search Agency Work Management 104