SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails. But what about emails?

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Optinmonster

JULY 2, 2021

That’s why, today, we’re going to look at Squarespace email campaigns vs. Mailchimp vs. OptinMonster to answer the following questions: which one offers the best BEST optin forms for growing your list? And since this is such an in-depth post, we’ve made a helpful table of contents. Designing Your Campaigns.

Email Campaigns 82

Email Campaigns Campaigns Budget Programs Trigger Marketing 82

Belkins

MAY 19, 2020

E-commerce becomes a strong, influential form of economic activity for the business sector, and emails are the best channel of communication between a business and its audience. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

SendX

JULY 11, 2020

We all skim through content. All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

We all skim through content. All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SmartBug Media

JULY 7, 2023

In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. With their talent, they'll help you weave a captivating narrative through stunning imagery and thoughtful design elements. Nail your brand identity with design as the Swiss Army knife.

Design 98

Design Practices Brand Identity Branding 98

DotDigital

MAY 6, 2021

5 ecommerce campaigns to drive conversions and sales . Using the tools at your fingertips you can create campaigns designed to target the right customer at the right time. This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Re-engagement campaign .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

The Point

JULY 25, 2014

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. And indeed, it is all those things.

Email Campaigns 100

Email Campaigns Design Campaigns Demand Generation 100

SmartBug Media

JANUARY 19, 2023

By analyzing the highest-performing messages in the campaigns sent during a specific period of time, you can learn what did and didn’t work for a specific subscriber base. This might include: The Content: Was it short and sweet or long and informative? The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? Source: Tracey Wallace’s Contentment.

Design 94

Design Practices Best Practices CAN-SPAM 94

Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles.

Design 121

Design Trends Communities Creativity 121

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Magic Spoon.

Organization 94

Organization Design Trends Organic Leads 94

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

APRIL 21, 2020

Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. Because mobile viewers are often on the move, it used strong upfront branding to frontload the content.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. Everything the light touches influences your brand.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

The Point

NOVEMBER 10, 2014

For a more detailed discussion of what mistakes to avoid in B2B email marketing, download our free white paper: “ Top 10 B2B Email Marketing Mistakes.”

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

APRIL 23, 2013

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. Using email to promote content?

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game.

Design 105

Design Template Training Work Management 105

Sharpspring

JULY 9, 2021

This design gives digital marketers more real estate to work with on the screen. . Buttons can be replaced with gesture interactions which makes the content the center of attention. However, with longer content to scroll through, it can be tedious to get back to the top of the page of poorly designed mobile sites. .

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Smarte

MARCH 30, 2022

Understand that email data quality is critical for the success of your campaigns. Email marketers tend to spend a lot of time on the content, layout, and design of your email structure. SMARTe solutions provide SLA guaranteed, 100% accurate email addresses. Absolutely not.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Champion Communications

NOVEMBER 17, 2023

And yet, somewhat surprisingly, the same piece of research found that 43% of business development teams do not see or use editorial content for sales enablement.    So content that is being used to generate opportunities, isn’t then being used to nurture those conversations?

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. Email grows up in the 2010s.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Email design is easy, right? Episode Transcript.

Design 72

Design Copywriting Advertising Mediums Email Campaigns 72

ActiveDEMAND

MARCH 11, 2019

Separate Campaigns. In this way, you could push a special offer for a service that you know some customers are interested in, invite only your top customers to an event, or use some other special content in a regular email. This is the easiest way to rapidly build significantly different emails for different users.

Email Campaigns 40

Email Campaigns Personalization Campaigns Paid Search Agency 40

Valasys

MARCH 16, 2023

It’s essential to understand the significance of UX design as digital marketing continues to evolve. UX design provides solutions that can be enjoyable and easy to use, leading to better business outcomes and customers’ overall experience. What Is User Experience (UX) Design?

Design 52

Design Customer Satisfaction Planning Conversion Rate 52

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? Sending great content and hoping that a subscriber remembers you is not enough (although that helps). This makes your CTA easier to find.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. GDPR Wars: The Killer Content Awards Strike Back. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. The Results.

Email Campaigns 45

Email Campaigns Campaigns Opt-out Opt-in 45

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127