Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Webbiquity

FEBRUARY 14, 2019

Information about prospective and existing customers typically includes transaction history, name, address, demographics, and communication history with the company. Personalized Customer Segmentation. This allows you to create content that will resonate with each recipient. Follow him on Twitter @NickARojas.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

OCTOBER 29, 2019

Marketing automation software enables you to effectively segment and manage large email lists. It can help you promote specific products or services, announce new launches, or showcase valuable content. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SendX

JULY 6, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. It's about creating content that is specifically relevant and tailored to them. Yeah right, the answer is 'Not a lot.

Template 195

Template Email Marketing Tips Brand Identity 195

Hubspot

AUGUST 11, 2020

As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. This increases the impact ads have on audiences.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Convince & Convert

OCTOBER 5, 2011

When I set up my profile and started connecting with friends, I noticed something: Circling friends in Google+ feels a lot like segmenting email subscribers. Humorous Google Plus Circles from www.happyplace.com Circles holds potential for email and content marketers with its unlimited targeting capabilities. First Impressions Matter.

Segmentation 117

Segmentation Google Autoresponders Ideal Customer Profiles 117

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Webbiquity

JUNE 13, 2023

According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content. This helps you in three respects: They will engage with your email’s content better than other marketing methods. Connect with him through Twitter or LinkedIn.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

JUNE 1, 2022

billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. It is ironic that social media , one of the most potent conduits of content, is also the force behind the attrition of our attention.

Multi-Channel 112

Multi-Channel Ad Exchange Work Management Acquisitions 112

Sprout Social

JUNE 26, 2023

This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time. An example of this is how Spotify uses machine learning to improve content recommendations.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

TrustRadius Marketing

JUNE 20, 2022

10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 Click here to read Talkwalker reviews.

Social Media 116

Social Media Analytics Work Management Media 116

Spiralytics

JANUARY 29, 2023

Microtargeting is often done with data gathered from social media platforms like Facebook or Twitter. This information gives brands a better picture of who their audience is so that they can create engaging content that speaks directly to those people’s needs.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Brandwatch Marketing

OCTOBER 3, 2022

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

MAY 24, 2016

Paul ( #SMBMSP90 on Twitter). But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 100

Social Media Features Media Curation 100

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. Operated by AI algorithms, these virtual influencers analyze audience data to tailor content and are used in marketing, advertisement, and entertainment.

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. This is where understanding your target audience is so important.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

QuanticMind

SEPTEMBER 12, 2023

Marketing to the virtual world, testing and learning on new platforms, and segmenting and targeting will be key. Instead of tuning into linear TV, Gen Zers are more likely to watch content on a connected TV , play video games, listen to music , browse the internet, and engage with social media. In short, by leaning into the changes.

Education 75

Education Rules Budget Programs Planning 75

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Top Rank Marketing

AUGUST 18, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

seo.co

APRIL 19, 2023

By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. The better you understand the demographic, and the more finely tuned your strategy is, the more effective it’s going to be.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Martech

FEBRUARY 15, 2023

Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

Ethics 97

Ethics Marketing AI Multivariate analysis Paid Search Agency 97

seo.co

OCTOBER 6, 2021

Know your demographics. Take a minute to analyze the type of demographics you’re targeting with your conversion strategy. For example, every social media site has a unique demographic makeup —while Facebook and Twitter might be good for some companies, Instagram might be better for others. Know your buy cycle.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? Learn some ways to rise above the political advertising scrum with our content marketing strategy tips for election year.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Which posts are performing the best on Twitter? How Social Media Analytics Tools Benefit Your Content Marketing Strategy. Before looking at the top tools, let’s see how this data benefits your content marketing strategy. Sprout Social.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with. The RAS decides what we pay attention to.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. After all, it’s easier to build an audience on social media if they’re already actively looking for content like yours on that specific platform. The state of social media in 2021: demographics.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. It can also appear on websites that have similar content and keywords to your business. You typically see them displayed on the newsfeed of your social media platforms.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

MARCH 19, 2018

Each audience is unique, with its own set of interests, demographic segments, and preferences. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. And it doesn’t stop at Twitter. What are the user demographics?

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Biznology

DECEMBER 13, 2018

Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. It allows you to expand far past your organic reach and target consumer segments that mirror the interests and demographics of your current customers, resulting in more high-quality customers.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106