article thumbnail

(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. That can increase the ROI from content marketing.

Analytics 184
article thumbnail

Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Having a beautiful website with amazing content is important, but won’t make your site rank well in the search engines unless you’ve properly implemented and optimized technical SEO. In other words, the visual and content aspects of your website make your visitors happy, while technical SEO makes search engines happy.

SEO 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As

article thumbnail

How to Create an SEO Editorial Calendar So Customers Find You

Contently

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. is to demonstrate your business services and leadership using quality content. What Is SEO Content?

SEO 78
article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. You don’t want to get de-indexed or blacklisted by Google !

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

Nurture leads with targeted content. We recommend you align your content strategy with the various stages of the buyer’s journey to nurture leads more effectively. This strategy, also known as content mapping , allows you to serve the right content to the right leads, at exactly the right time.