Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. After all, it’s easier to build an audience on social media if they’re already actively looking for content like yours on that specific platform. So what is the state of social media for 2021? TikTok: 21%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Sprout Social

JUNE 30, 2019

Instagram vs. Facebook by statistics. Facebook statistics. Facebook statistics. Instagram statistics. Instagram statistics. As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Let’s look at the numbers. Functionality.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content specific audiences will respond well to. Social media is an undeniably powerful marketing tool in 2020.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Huptech Web

MARCH 2, 2023

Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions. Engaging content, improved customer engagement, and increased sales are ways businesses can use social commerce to reach a broader audience.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

RebelMouse

MAY 30, 2018

Content creation has never been static. Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons. Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons. At RebelMouse, we.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

EveryoneSocial

NOVEMBER 9, 2020

But before I get into some of those tips, I want to share some stats around recruitment marketing. . Recruitment Marketing Statistics. Jobvite ) 1 in 10 hires in today’s job market came directly from content, engagement, or interaction between a recruiter and candidate on social media. Aspiration Marketing ) 30.9%

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Scoop.it

JULY 19, 2022

That’s where curated content comes in. The primary purpose of curated content is to provide your audience with content that is in their niche and saves them precious time. In some ways, content curation can provide more useful information than original content because it gives readers additional viewpoints.

Curation 82

Curation Paid Search Agency Marketing Management Content 82

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Example Here’s mine: 25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!)

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Outbrain

JULY 29, 2020

This may translate to offering a certain kind of content, highlighting specific keywords, needs, or principles, etc. Here are some ideas backed up by stats : Add a Video : Vimeo’s Stats 40% open rate (Youtube’s OR is 29%) Cap your subject line at ~90-140 characters: 24% open rate. Distribution.

Newsletter 29

Newsletter ROI Generation Click Rate 29

Convince & Convert

OCTOBER 4, 2011

For people like me that do a lot of curation via Twitter, this is a real workflow advantage. Instead of finding and tweeting interesting content several times daily, I can scan dozens of blogs and email newsletter and RSS feeds in one sitting in the morning, and then use the Buffer browser app to set up tweets throughout the day.

Work Management 131

Work Management Twitter Curation RSS 131

EveryoneSocial

OCTOBER 17, 2018

Social Selling Statistics. Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Challenges of Social Selling.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

PureB2B

JUNE 14, 2021

For example, statistics show there is a significant disparity between high and low earners in email marketing. Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

EveryoneSocial

JUNE 10, 2020

Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued. Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Humanized Social Content. These social platforms have a huge impact on brand equity.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

JANUARY 25, 2018

By 2019, video content is predicted to command a hefty 80% of all web traffic. Vimeo's smaller, more community-driven platform might be a better option if you're hoping to tap into an existing creative niche, or get featured on their hand-curated staff picks page. Advanced Privacy Options. Winner: Vimeo. So which one should you choose?

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Salesforce Marketing Cloud

NOVEMBER 20, 2023

” To ensure you lead a successful sales call, we’ve curated expert tips and techniques below, including guidance on how to prepare. Some prefer standard slides while others may enjoy video or interactive content. What you’ll learn: What is a sales call? How do you prepare for a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Sprout Social

NOVEMBER 16, 2016

Keep an Eye on Your Stats. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top.

Twitter 100

Twitter Traffic Ad Building Tips 100

RebelMouse

MAY 30, 2018

Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. These creators and influencers are either experts in certain topics and/or heavily engaged in targeted content that drives their interests. It's no longer a solo uphill climb.

Communities 41

Communities Custom Publishing CMS Development Statistics 41

Hubspot

DECEMBER 20, 2018

While today’s most popular podcasts may vary significantly in terms of their content and hosts (among other things), they all share at least one thing in common — they each have their own website where fans can check out their latest episodes and seasons, info about live shows, biographies about the podcast’s hosts, and more details.

Best Practices 93

Best Practices Merchandising Template Peer-to-peer 93

Outgrow

JANUARY 11, 2021

Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content. These are extremely popular lead-generating content pieces that the marketing world is going gaga over. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Email Marketing Statistics. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

APRIL 4, 2016

When researching any topic related to technology, or when sourcing a statistic or fact, it’s crucial to ensure you’re looking at the most current information available. If a stat is pertinent to your whitepaper, blog, etc., If a stat is pertinent to your whitepaper, blog, etc., Curate Content.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Use your data on your subscriber’s interests to curate content that you know they’ll love.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Scoop.it

JANUARY 27, 2022

All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. That’s where content curation comes in. Let’s take a look at exactly what content curation means, why it benefits your brand, and how you can make a content curation strategy work for you.

Curation 82

Curation Marketing & Strategy B2B Marketing Marketing Strategy 82

Sprout Social

APRIL 22, 2019

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. If you’ve ever wondered if social media marketing actually works, think about this statistic. Although this statistic could certainly be due to the fact that video is much less common on the platform, the numbers don’t lie.

Stats 111

Stats Planning Work Management Marketing Management 111

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

DECEMBER 1, 2015

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Or to accurately measure their results.

Social Media 100

Social Media Stats Media Emarketing 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media 111

Social Media Paid Content Media Business 111