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What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf

Search Engine Journal

The post What’s A Good Cost Per Acquisition (CPA)? It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. Ask The PPC appeared first on Search Engine Journal.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

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Google Ads rolls out Demand Gen globally

Martech

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Why we care. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor.

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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. ” Even on Facebook, email is at the center of identity because people use their email address to log into the social media site. ” Oates says.

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New Secrets of the CPA Referral

Hinge Marketing

And in the face of all this change, firms like yours rely on that old standby — the CPA referral — to survive. So how do high-growth firms go about creating CPA referrals? For one thing, we discovered that high-growth firms are about 50% more likely to use digital and content marketing techniques than no-growth firms.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Digital Channels and Content. On varying scales, KPIs should highlight which goals are being met and which ones are falling short.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

Marketers can leverage techniques like programmatic advertising, retargeting, predictive analytics, and personalized content to optimize campaigns. You know exactly where your money’s going because it’s tied to real, measurable actions. CPC (Cost Per Click): Payment is made when an ad is clicked.