Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers.

Marketing Management 117

Marketing Management Personalization Best Practices eCommerce 117

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content!

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. 3 Underutilized Tactics for Website Conversion Rate Optimization.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? What is conversion-centered design? Every time.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Who Is Castelazo Content ? . Castelazo Content is a B2B demand generation and sales acceleration firm. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Webbiquity

APRIL 11, 2019

Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Why opt for Conversational AI? Thanks to the advent of AI technology, smarter machines are leading to smarter conversations. per Gartner. How does it work?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

ANNUITAS

SEPTEMBER 7, 2021

In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Part two is learning how your sales team can take data and turn it into real, actionable insight that can inform your conversations. Read on to learn more.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

DivvyHQ

NOVEMBER 15, 2022

It may be time to consider a conversational content strategy. This type of content engages customers and makes them feel heard. Check out our latest article from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad, to learn more about how conversational content can benefit your brand.

Conversion 94

Conversion Content Marketing Strategy Marketing & Strategy 94

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. What is conversational AI? Many of the same rules of conversational interaction still apply.

Design 69

Design Conversion Guidelines User-Generated Content 69

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. As a result, business leaders are discovering the enormous value of content marketing. They want content with value. Its imperfections make it more human.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

DivvyHQ

DECEMBER 8, 2021

What are micro-conversions? Think of them as all the little, digital interactions that have guided a prospect to becoming a customer. And as you might imagine, content is at the center of these. So how do you get more micro-conversions from your content? Read on.

Conversion 81

Conversion Content Buyer Personas Trust Marketing 81

Spiralytics

JANUARY 19, 2023

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. But what is conversational marketing?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing?

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

DivvyHQ

AUGUST 30, 2022

If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.

Interactive Marketing 90

Interactive Marketing Campaigns Examples Conversion 90

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically? Then, you’ll love discovering the potential of interactive content and how easy it can be to create.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience. But what really sets Threads apart is its tools for enabling positive, productive conversations.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. After all, this is the bread and butter of your business.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . For those who have joined us just now, here is a quick introduction: What Is Interactive Content? Interactive content is a boon for marketers as well.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? What is conversion-centered design? Every time.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Buyers Want Personalized Content.

eCommerce 52

eCommerce Work Management Content Marketing Management 52

BOP Design

OCTOBER 30, 2023

A meticulously designed website can convey professionalism, instill trust, and set the stage for meaningful interactions. To achieve this, we need to navigate through a series of strategic elements: User-Centric Navigation: Define a seamless path for visitors and guide them effortlessly through your website’s content.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108