WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

NOVEMBER 6, 2013

You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

APRIL 10, 2012

Instead, I recommend that clients find a writer whose focuses on this kind of work. Y our company has a particular market focus. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

instead, I recommend that clients find a writer whose focuses on this kind of work. Y our company has a particular market focus. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 23, 2009

As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations. Customers and their audiences aren't the only ones who benefit from this form of content marketing.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. The three groups of professionals we surveyed included average growth firms, high growth firms, and a panel of experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

AUGUST 3, 2010

Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? But is that project really ready?

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MARCH 2, 2011

If so, how do you work with them to develop good content? . Of particular concern, there is the danger that someone may include problematic language and claims in their content. Does your company expect SMEs to do sales writing?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Working with Writers. Case Studies. Sales Materials. Social Media. White Papers.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Working with Writers. Case Studies. Sales Materials. Social Media. White Papers.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Working with Writers. Case Studies. Sales Materials. Social Media. White Papers. « Welcome! Whats the Difference?

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Working with Writers. Marketing Knowledge. August 19, 2008 in Sales Materials , Working with Writers | Permalink.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. It may be harder for the writer to get the big-picture, business-focused story during the interview if the questions continually prompt a customer to discuss details of the product implementation or your company's support activity.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. It may be harder for the writer to get the big-picture, business-focused story during the interview if the questions continually prompt a customer to discuss details of the product implementation or your company's support activity.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

OCTOBER 5, 2010

What difference will it make to them in their work or lives? The answers to these questions will likely spark new ideas for creating additional valuable marketing content such as application notes, blog posts, Web articles, or market-specific brochures. Who will really care about this product and why?

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

What difference will it make to them in their work or lives? The answers to these questions will likely spark new ideas for creating additional valuable marketing content such as application notes, blog posts, Web articles, or market-specific brochures. Who will really care about this product and why?

Content 120

Content Activities Product Marketing 120

WriteSpark

NOVEMBER 2, 2010

Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

MARCH 2, 2010

The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. The three groups of professionals we surveyed included average growth firms, high growth firms, and a panel of experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

AUGUST 13, 2013

But that single-source approach may not in fact be the best way to serve your content marketing projects. Content Marketing Sales Materials Working with Writers case study content marketing copywriter long form content social media update white paper'

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. And so, a potentially very valuable marketing opportunity is wasted.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

MARCH 14, 2018

Caution: Some technical experts use drafts of white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Instead, assert your authority as the content marketing expert and make the changes that you think best for the document.

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Caution: Some technical experts use drafts of white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Instead, assert your authority as the content marketing expert and make the changes that you think best for the document.

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. And so, a potentially very valuable marketing opportunity is wasted.

Case Studies 120

Case Studies Case Study Content Paper 120