Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Personalization will remain a marketing imperative. Personalization has been a hot topic in the B2B world for a few years now, and it isn’t going away anytime soon. That’s right.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. You can then check your website content to see if you’ve covered the topic.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. However, once the omicron variant scaled back in-person attendance even more, the company went all-in on Samsung 837X — a digital world that can be virtually explored.

Trends 131

Trends Campaigns Planning Trade Show 131

Content Standard

SEPTEMBER 17, 2015

Sometimes, content marketers are straightforward. We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. We describe why content marketing is hurting enterprise businesses.

Personalization 40

Personalization Content Marketing Content Microsite 40

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. Image via BigStockPhoto.com. And I believe in it because it works.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. When I first saw the microsite, I was blown away. Content Marketing'

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

PathFactory

JUNE 21, 2023

We are seeing an increase in binge rate and time spent on our content for interested buyers. We can attribute revenue to our content marketing strategy. Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

xiQ

MARCH 26, 2020

As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse. This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. .

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

xiQ

MARCH 26, 2020

As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse. This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. .

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Bluetext

MARCH 18, 2020

Interactive content is here to stay. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. So, what can you learn from this good yet weird campaign? Think Globally, Act Locally.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Personalize Your Content. Marketing automation in senior care helps you personalize your lead generation efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. So they don’t feel qualified to size it, and often just defer to the person who will do most of the work for a particular story to size it.

Design 163

Design Work Management Marketing Management Microsite 163

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. On the B2B side, enterprise content marketers aim for engagement first, then sales. From there, my buildings grew and grew in height.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

PureB2B

JANUARY 14, 2019

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Targeted content supports the customized nature of ABM.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Targeted content supports the customized nature of ABM.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Regardless of your business, industry, or vertical – taking your customer’s promotion to market fast enough to respond to changes in both consumer behavior and in the market. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

SnapApp

MAY 24, 2016

There’s no person on the other end making a pitch – the customer just works through the discovery process in a low-intensity, low-commitment context. Blackbaud, a marketing platform for non-profits, has seen content for sales enablement produce amazing results. Where Sales and Marketing Unite.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles.

Social Media 80

Social Media Social Marketing Media Planning 80

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SnapApp

NOVEMBER 14, 2011

For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. For instance, the person who views and refreshes a page will account for one unique pageview. Content Marketing. Content marketing is a technique for building relationships with prospective customers.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Hinge Marketing

AUGUST 16, 2017

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Raise your content marketing game. The trick is to make your expertise broadly visible to your target market. It’s a tough market for employers.

Planning 87

Planning Marketing Plans Marketing Budget Creation Tips 87

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Rohit may be the first person to have coined the term “content curator.” There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study). Talk to our experts.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40