The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. They had been a regular viewer of webinars, blogs and other content. Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

nDash

NOVEMBER 19, 2020

Experienced writer and editor who is well-versed in optimizing content for SEO. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Caitlin Lemon – Content Marketing Nerd . “Hi,

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Content Marketing Institute

MARCH 20, 2019

A new content hub? Read this First appeared first on Content Marketing Institute. Even if you already have your primary website, your domain days aren’t done. You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

Domain 78

Domain Microsite Campaigns Marketing Websites 78

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Content marketing for engineers doesn’t have to be dull and boring.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Better rankings come with updated content on a regular basis (hello blog).

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Better rankings come with updated content on a regular basis (hello blog).

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. Image via BigStockPhoto.com. And this bank does.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

Kevin Indig

JULY 17, 2023

We are building an all-in-one toolset for content marketers with tools for content optimization, internal linking at scale, keyword research, and detecting AI generated content. Microsites were originally invented for short-lived campaigns. Microsites 2.0 Poverty and luxury SEO problems Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. It focuses on the impact of compelling imagery, and defines four principles of visual content.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

PathFactory

MAY 2, 2022

It also is convenient for a sales rep to access and choose content that has been approved and published by marketing to ensure a consistent brand experience across the lifecycle. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

JUNE 21, 2023

We are seeing an increase in binge rate and time spent on our content for interested buyers. We can attribute revenue to our content marketing strategy. Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Bluetext

MARCH 18, 2020

Interactive content is here to stay. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Biznology

JULY 10, 2017

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. But changing the design without changing the underlying content strategy is a pointless exercise. All the content was fixed and updated live in April.

SEO 104

SEO Microsite Keywords Traffic 104

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Here I described three hacks that have worked for me, especially on teams that create microsites.

Design 163

Design Work Management Marketing Management Microsite 163

xiQ

MARCH 26, 2020

As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse. This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. .

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Seismic

MAY 17, 2023

Why content personalization matters For starters, personalized content matters because it’s important to your buyers.Content marketing is a critical tool that helps sellers build relationships with their prospects. The analytics behind DSRs also provide insight into who engages with content, which helps progress deal cycles.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. On the B2B side, enterprise content marketers aim for engagement first, then sales. From there, my buildings grew and grew in height.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

xiQ

MARCH 26, 2020

As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse. This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. .

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120