Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Rohit may be the first person to have coined the term “content curator.” There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Here are some examples of lead nurturing content ideas: What can you send via direct mail? Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

SWZD

MARCH 2, 2017

Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever. Identify ABM Content Marketing Gaps. Consider: Of the accounts you’re targeting through your ABM strategy, how many industry or market segments can you identify?

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61