Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles.

Social Media 80

Social Media Social Marketing Media Planning 80

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Case Studies. Microsites. Whitepapers. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Personal messages in your handwriting show you made an effort and value them. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. Take advantage of AI and machine-generated content.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Content Standard

OCTOBER 22, 2015

As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. It is about the intersection of art and culture and design and personality, and a pre-fabricated lifestyle that makes the clientele feel like they are part of a clique. Birth of Boutique.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Build Personalized Resource Centers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Content Standard

OCTOBER 22, 2015

As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. It is about the intersection of art and culture and design and personality, and a pre-fabricated lifestyle that makes the clientele feel like they are part of a clique. Birth of Boutique.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Get MarTech! In your inbox.

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Build Personalized Resource Centers.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

SWZD

MARCH 2, 2017

Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever. Identify ABM Content Marketing Gaps. Consider: Of the accounts you’re targeting through your ABM strategy, how many industry or market segments can you identify?

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Huge’s work is, well, huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Identify any opportunities to simplify and personalize the experience on those pages to increase their performance.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Seismic

MAY 17, 2022

Prior to the pandemic, relationships between buyers and sellers were built through in-person meetings, coffees, and dinners. Now, in-person activities have been replaced with Zoom calls and digital assets leaving in-person meetings reserved for unique scenarios. The reality is, virtual selling isn’t an entirely new concept.

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Bluetext

OCTOBER 12, 2023

If your investor relations will be more complex, or you have a large pool of active board members you may want to consider building a microsite or external platform that can house quarterly financial reports, the latest press release, and even private assets made available only to investors.

PR 44

PR Press FAQ Thought Leadership 44

Valasys

FEBRUARY 17, 2023

There are also cases where talents outperform, breaking the force of inertia to propel the organization toward success. Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. A perfect tool to ramp up your content marketing effort. Brand accounts 3.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. FMRI studies show that storytelling activates additional areas of the brain. And, the use cases are endless. Personal Stories. This is very powerful.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5 It only took 3 short steps to become the referral partner of Carpathia.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Marketing Finger ( Resources Studies Social Media Consulting ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling.

Social Media 97

Social Media Media Generation Work Management 97

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

SnapApp

JULY 24, 2017

Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

chiefmartech

FEBRUARY 19, 2018

Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. Marketing technologists are a real and growing profession. And in case you’re wondering, we’re working on the 2018 edition of the landscape now. 2012: Everything is marketing, everyone must be agile.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

ClearVoice

NOVEMBER 27, 2019

They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. Yes, an in-person event or presence at a conference should be treated like a campaign.)

Paid Content 93

Paid Content Brand Identity Branding Verticals 93