Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Rohit may be the first person to have coined the term “content curator.” There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

SnapApp

NOVEMBER 14, 2011

For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. For instance, the person who views and refreshes a page will account for one unique pageview. Content Marketing. Content marketing is a technique for building relationships with prospective customers.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study). Talk to our experts.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Here are some examples of lead nurturing content ideas: What can you send via direct mail? Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. As a lazy person, I love this idea. We built the microsite.

Microsite 102

Microsite Content Advertising Agencies Lead Ranking 102

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

AUGUST 9, 2017

Tactic 2: Personalize. Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? The average person sees around 1,700 banner ads per month. Customer-centric marketing increases online sales by 25%. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The right approach can turn any topic into content gold. Most of us cringe at the idea of personal finance. It makes personal finance almost fun.”

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5 It only took 3 short steps to become the referral partner of Carpathia.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Content Marketing Institute

MARCH 15, 2018

The ad is larger and more interactive than earlier iterations of sponsored content on Instagram. Before publishing your story, click the paper clip icon and add a relevant URL. Savvy marketers add visual cues to their story to emphasize the swipe-up option.). Attend Content Marketing World Sept. Add a link.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How can you manage risk in your content marketing?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Vidyard

DECEMBER 9, 2014

This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. This video helps put a peer perspective on the topic, and connect to our prospects in a relatable way that just can’t be done with a white paper or web page.”

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

SEPTEMBER 19, 2012

Facebook is telling businesses to become better content marketers by iMedia Connection. Avoid asking ‘why’ questions,’ advised the Buddy Media paper. percent (1 person per 2,000 readers) engage by joining the conversation with a comment on your blog or Facebook page.”

Paid Content 100

Paid Content Facebook Tools Best Practices 100

ClearVoice

NOVEMBER 27, 2019

Campaigns are themed content initiatives tied to specific goals/KPIs and limited to predetermined time periods (or “flight times”). They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events. Get a better idea of the cost for your content plans.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

SnapApp

JULY 7, 2017

With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Winner: Blackbaud. Runner-Up: Element.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

From there, breaking down accounts into smaller segments makes it easier to create and personalize campaigns to their specific needs. Using different channels increases the chances that your content marketing will be noticed, especially those where your prospect is active. For example, you could segment by demographics (e.g.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Contently

MARCH 22, 2017

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Our personal journeys?

Newsletter 162

Newsletter Content Microsite Rules 162

ActiveDEMAND

SEPTEMBER 6, 2016

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. The end benefits of providing marketing assets are multi-faceted. Here’s the bottom line.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I mean, where do I start? where do I stop?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168