Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PureB2B

JANUARY 14, 2019

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Targeted content supports the customized nature of ABM.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Targeted content supports the customized nature of ABM.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

ClearVoice

NOVEMBER 22, 2021

It’s often directed by a content strategy document, which is the overarching blueprint you have for creating content, printed or online assets or information used to attract potential buyers into the consumer journey funnel. . Can SMBs do content marketing? With content, it repeatedly reaches audiences.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Get MarTech! In your inbox.

Enterprise Management 119

Enterprise Management Marketing Management Budget Programs SIC 119

SWZD

MARCH 2, 2017

Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever. Identify ABM Content Marketing Gaps. Consider: Of the accounts you’re targeting through your ABM strategy, how many industry or market segments can you identify?

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. How will you distribute the leads? Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. HANDPICKED RELATED CONTENT: How to Find and Reuse Your Best Content [Tools]. As a lazy person, I love this idea.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Standard

JANUARY 25, 2017

Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. Campaigns may generate strong numbers, but they are usually costly—both in terms of content creation and distribution. (In

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. So what can content marketers learn from some of the best stories going right now? In today’s content ecosystem, you can no longer throw up a blog post and walk away.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Use @Facebook Canvas for greater flexibility to promote your #content assets. Convince and Convert uses a bot to distribute content, including a welcome sequence for new subscribers.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. What we’ve found is that once we see a personal resonance in the brain, there is very likely to be an action following that story,” - Dr. Paul Zak ( neuroeconomist ).

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

ClearVoice

NOVEMBER 27, 2019

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., For example, you might hear “channels” used in the context of divisions of content at major media organizations.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Biznology

NOVEMBER 6, 2018

.” The survey of marketing decision-makers reveals that few of them think they have a complete understanding of exactly what content sales needs, although they recognize that the sales process is a crucial channel for content distribution. Use content hubs to put sales in the spotlight. Like this post?

Tactics 137

Tactics Video Marketing B2B Forrester 137

Hinge Marketing

APRIL 17, 2019

More formally, marketing automation is the use of sophisticated software platforms to automate both routine and complex marketing processes, reducing costs and improving effectiveness. It allows firms to simultaneously personalize and scale their marketing programs. Forms, landing page, & microsite creation.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. More simply, content turns brands into thought leaders. Lack of integration across marketing (58%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As is the case with any tactic, the decision to create content as a video should trace to your marketing goals.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

SnapApp

JULY 7, 2017

With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DAGMAR Marketing

NOVEMBER 27, 2019

This video from Mint.com explains its personal finance management product and shows how easy it is to use. If you or your employees are featured in the video, all the better—you’ll be adding a personal touch and helping prospective customers get to know you, while putting your company’s expertise in the spotlight.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Contently

MARCH 22, 2017

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Our personal journeys?

Newsletter 162

Newsletter Content Microsite Rules 162

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I mean, where do I start? where do I stop?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

Once you have developed a plan for presenting useful and valuable assets, you need to get them to your prospects as Gated or Protected content. This is done in via email campaigns, social media distribution, ads and dynamic content offers on your website, all tasks the ActiveDEMAND automated marketing platform does best.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40