KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

Content Marketing Institute

OCTOBER 25, 2022

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading →

SME 86

SME B2B Content Process 86

markempa

AUGUST 19, 2012

Do you know where your social media is contributing? So, in other areas of marketing, you measure cost per impression – how many people the message reached – which basically rolls up all of the retweets, comments, clicks and fans.”. Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Yes, old ideas in a new context.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

MARCH 24, 2016

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? There are many ways to unleash your subject matter expertise with social media. The post How To Avoid Being An Unknown Subject Matter Expert appeared first on Marketing Insider Group. Well, yes and no. He is an expert.

SME 100

SME Social Media Social Marketing Media 100

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

The Mx Group

MAY 9, 2018

Content from SMEs can do what content from brands can’t. Think SMEs have too many other priorities? But we help clients smartly loop SMEs into their content marketing programs to great success, and we do the same here (hopefully you have seen and heard our SMEs out on the front lines for our brand).

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Content marketing for engineers doesn’t have to be dull and boring.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2006: Facebook debuts.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Planting Customer Crops.

SME 147

SME Google Content Social Media 147

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Even before the pandemic, 57% of consumers reported feeling that the media was contaminated with untrustworthy information. Price and trust.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. What is Content Curation? This means that content curation doesn’t involve creating original content.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Does your social media marketing need a boost?

Demand 63

Demand SME B2B Adwords 63

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. List the goals of your marketing efforts, whether they include lead generation, nurture, customer retention, or cross-sell and upsell. Develop Ideation. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Integrated B2B

JULY 28, 2020

Having a deep understanding of the subject matter is important, but it’s also required that copywriters understand the marketing principles that set the foundation for a robust content marketing strategy. Many copywriters are “ghostwriters” for subject matter experts (SMEs) across a vast range of industries.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. If you have the budget, strongly consider hiring a content marketing agency that can lessen your burden.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

SmartBug Media

JANUARY 25, 2023

Speaking of interviews, your initial persona interviews should inform more than just your strategy—they should inform your copywriting and content as well. In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

The Marketing Blender

JULY 13, 2022

There are several different types of B2B marketing growth hacking. Some common examples include using social media platforms to drive word-of-mouth marketing, partnering with other businesses in complementary industries, and offering free trials or discounts to entice new customers. Your Simple Guide to B2B Marketing Analytics.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Martech

FEBRUARY 23, 2024

This article will explore actionable ways B2B companies can apply social listening to their content programs. Social media should influence your content LinkedIn and Reddit have become vibrant hubs for discussing professional opinions. This offers a goldmine of insights that should directly shape content strategies.

Social Marketing 128

Social Marketing B2B Marketing Content Marketing B2B 128

nDash

JANUARY 6, 2021

And they deliver these deeper, more accurate consumer profiles for all kinds of industries—from automotive and CPG to financial services, media and entertainment, retail, travel, restaurants, and healthcare. In this kind of business, content marketing can’t just be a side project. It has to be a core discipline.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Does your social media marketing need a boost?

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Does your social media marketing need a boost?

SME 40

SME Demand B2B Adwords 40

Hubspot

MAY 10, 2017

Because, quite simply, it could enable us all to take video marketing to the next level all over again. Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. Is Interactive Video the Next Big Thing? Limited Limitations. Now, that's slowly changing.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. For example, Lewis Howes (and many other brands and marketers) are famous for utilizing this method.

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

JULY 7, 2015

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Content’s Newest Ally: The Subject Matter Expert. It’s not a stretch to say an SME will offer immense benefits to a content project.

Advertising Agencies 28

Advertising Agencies SME Outreach Planning 28

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Onalytica B2B

DECEMBER 7, 2017

Employee advocacy – influencers are far more likely to engage back if they’re approached by a personal account over a branded account – for the exact same reasons why influencer marketing is so popular. Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers.

Planning 198

Planning Work Management SME Budget Programs 198

BOP Design

DECEMBER 26, 2018

Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got a few quick tips to ensure it’s a smooth, painless process for you (and your marketing team). In many cases, it’s helpful to know the purpose of the B2B content marketing piece being created.

SME 48

SME Content Copywriting Paper 48

Content Standard

MARCH 14, 2019

And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? You already have a strong content marketing strategy in place, a content hub, and a dominant social presence. But a live video strategy won’t be right for every brand. Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Social media. White papers.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing & Strategy 48

Valasys

NOVEMBER 5, 2019

Not only sending relevant & informative pieces of content sparks confidence in the prospects but also instills in them a sense of trust with positively influences brand resonance & drives sales. That’s because sales comes from building credibility & inspiring the purchase by educating the audiences tactfully.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51