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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic.

SEO 198
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6 Steps for Getting Your B2B SEO Link Building Plan in Place for the New Year

KoMarketing Associates

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.