Why You Still Need PDFs for Content Marketing
WriteSpark
JANUARY 14, 2014
Case Studies Content Marketing Sales Materials White Papers content marketing data sheets technical decision-makers technical sales brochures white papers'
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WriteSpark: Best Blog Posts about Content Marketing
WriteSpark
DECEMBER 12, 2012
This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?
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WriteSpark: Best Blog Posts about Content Marketing
WriteSpark
DECEMBER 12, 2012
This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?
Good Content Marketing Resources You May Have Missed
WriteSpark
DECEMBER 10, 2013
If your marketing targets technical decision-makers, you''ll want to read these insights about how engineers use information sources when looking for new products and vendors. . Content Marketing Sales Materials'
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Great Ideas and Resources for Technology Content Marketing
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.
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Great Ideas and Resources for Technology Content Marketing
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.
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120 
Better Targeting of IT Buyers with New Content Marketing Insights
WriteSpark
JULY 9, 2013
A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Content Marketing Sales Materials' Four insights in particular caught my attention.
Content Marketing Insights for Technology Companies
WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.
Content Marketing Insights for Technology Companies
WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.
Better Targeting of IT Buyers with New Content Marketing Insights
WriteSpark
JULY 9, 2013
A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Four insights in particular caught my attention. Serial IT Specialists.
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120 Why You Still Need PDFs for Content Marketing
WriteSpark
JANUARY 14, 2014
Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Not exactly what I was looking for.
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120 
Good Content Marketing Resources You May Have Missed
WriteSpark
DECEMBER 10, 2013
The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.
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Decision Makers Like Details
WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
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120 Decision Makers Like Details
WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
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120 Are You Abandoning Your Leads after a Webinar?
WriteSpark
MARCH 11, 2014
Content Marketing content marketing sales leads webinar' After all, it''s much easier to capitalize on the prospect''s attention once you have it than to try recapturing that attention after they''ve forgotten you. .
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Your SMEs are tasked with more writing, but should they actually do it?
WriteSpark
MARCH 21, 2018
Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment.
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Your SMEs are tasked with more writing, but should they actually do it?
WriteSpark
MARCH 21, 2018
Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment.
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120 
Refresh Your Best Marketing Content
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.
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Refresh Your Best Marketing Content
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.
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WriteSpark: Best Blog Posts about White Papers
WriteSpark
NOVEMBER 14, 2012
On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Best blog posts about content marketing (coming in December 2012). This book presents a good overview of writing and.
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WriteSpark: Best Blog Posts about White Papers
WriteSpark
NOVEMBER 14, 2012
On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Best blog posts about content marketing (coming in December 2012). This book presents a good overview of writing and.
Paper 120
120 
When You Can't Find a Writer Who Knows Your Technology
WriteSpark
NOVEMBER 6, 2013
And when you have reached that point, plan on assigning new projects regularly so the writer''s knowledge stays fresh and you benefit from quality, targeted, insightful marketing content. Content Marketing Working with Writers content marketing freelance writer technical copywriter technology writing'
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120 White Papers: Refresh or Write Fresh?
WriteSpark
APRIL 8, 2014
In any case, refreshing a white paper--or any other marketing content--can be a cost-effective project that expands the return on your original marketing investment and extends it well into the future. What are your criteria for refreshing a white paper or other marketing content?
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Packaging Case Studies to Increase Their Promotional Value
WriteSpark
JUNE 11, 2013
Case Studies Content Marketing Sales Materials' One example, with case studies in summarized form, is provided by this customer reference booklet from SunGard UK. Are there other ways that you have packaged case studies to increase their usage and impact? .
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Great Tips for White Paper Writers
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).
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Great Tips for White Paper Writers
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).
Paper 120
120 Get More Value from Your Content
WriteSpark
JUNE 1, 2011
Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?
Get More Value from Your Content
WriteSpark
JUNE 1, 2011
Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?
Is Your Topic Worthy of a White Paper?
WriteSpark
OCTOBER 5, 2011
A good white paper writer can help you choose which document type is best for a topic and can identify effective ways to present the topic in your other content marketing efforts. A blog post for even shorter topics. . How do you decide which topics are worth the expense and effort of a white paper?
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120 Is Your Topic Worthy of a White Paper?
WriteSpark
OCTOBER 5, 2011
A good white paper writer can help you choose which document type is best for a topic and can identify effective ways to present the topic in your other content marketing efforts. A blog post for even shorter topics. . How do you decide which topics are worth the expense and effort of a white paper?
Paper 120
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How Services Firms Grow with Online Marketing (Guest Post)
WriteSpark
MAY 14, 2013
Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products.
Online Marketing 120
120 Helping Your Customers Market to Their Customers
WriteSpark
APRIL 23, 2009
Customers and their audiences aren't the only ones who benefit from this form of content marketing. Ready-to-publish information also help these customers communicate accurately about very technical products.
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120 Decision Makers Like Details
WriteSpark
DECEMBER 8, 2009
Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.
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120 WriteSpark: Best Blog Posts about Case Studies
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?
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WriteSpark: Best Blog Posts about Case Studies
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?
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B2B Tech Buyers Like Social Media
WriteSpark
FEBRUARY 18, 2009
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Case Studies. Sales Materials. Social Media.
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How Marketers Can Help Salespeople Succeed with Large Companies
WriteSpark
DECEMBER 16, 2008
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Case Studies.
Conference Focuses on Making the Most of Customer References
WriteSpark
NOVEMBER 11, 2008
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers.
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Technology PR Sessions at 2008 PRSA Conference
WriteSpark
AUGUST 12, 2008
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. « Welcome! Whats the Difference?
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Technical Writer or Technical Copywriter? What's the Difference?
WriteSpark
AUGUST 19, 2008
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers.
Copywriting 120
120 White Papers: Refresh or Write Fresh?
WriteSpark
APRIL 4, 2018
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten.
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120 White Papers: Refresh or Write Fresh?
WriteSpark
APRIL 4, 2018
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten.
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Case Studies: Does Your Team Know What Makes a Good Success Story?
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!"
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Case Studies: Does Your Team Know What Makes a Good Success Story?
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!"
Case Studies 120
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