Zoominfo

OCTOBER 14, 2018

Inaccurate B2B contact data wastes 27.3% For more information about improving your data quality and increasing sales productivity, contact ZoomInfo today. The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog. 94% of businesses suspect that their customer data is inaccurate ( source ).

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Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. The latest social selling statistics. Let’s get started. And there you have it!

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

JULY 22, 2018

Keep reading—today we cover 57 statistics all about multichannel marketing. year-over-year decrease in cost per contact, compared to a 0.2% And there you have it—57 of the most important multichannel marketing statistics. Contact ZoomInfo today to learn how our contact database can drastically improve your marketing efforts!

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Check out these statistics: The growth in machine learning is accelerating. vs 0.5%) ( source ).

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Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Over 35% of customers expect to be able to contact the same customer service representative on any channel ( source ). And there you have it—the most comprehensive list of customer-engagement statistics ever.

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Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Today we review four critical reasons data is essential to a successful sales organization. Let’s get into it!

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Zoominfo

MARCH 6, 2018

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). Key Takeaways for Your Customer and Contact Database. Your guide to a healthy customer and contact database.

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Contacts Zoominfo Buyer Personas B2B Sales 145

Zoominfo

JULY 1, 2019

Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics. Statistically, the straight-gendered roles of current ads do not mirror the diverse society in which we live. That’s less than 1% ( source ).”. Let’s get into it!

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Statistics Advertisements Advertising Paid Search Agency 188

Zoominfo

MAY 19, 2017

Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ). Sales and Marketing Statistics- Key Takeaways. Contact us today! Still not convinced?

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Statistics Zoominfo Buyer Personas Work Management 130

Zoominfo

AUGUST 12, 2018

We’ve compiled more than 65 mind-blowing artificial intelligence statistics. Final Thoughts About These Artificial Intelligence Statistics. Artificial intelligence is one of the most impactful trends in business today– as you can see from the statistics above. If you’re skeptical about AI, today’s blog post is for you. .

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Marketing AI Statistics Enterprise Management Work Management 150

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Consider these statistics ( source ): 40% of email users change their email address at least once every two years.

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Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

FEBRUARY 5, 2020

We’ve rounded up some of the top mobile marketing statistics you should know going into 2020. These statistics provide some valuable context regarding the mobile usage habits of your potential customers. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ). Let’s get into it!

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

DECEMBER 5, 2019

Keep reading—today we cover 50+ statistics all about multichannel marketing. year-over-year decrease in cost per contact, compared to a 0.2% Key Takeaways About Multichannel Marketing And there you have it—57 of the most important multichannel marketing statistics. And the best part? Still not convinced? You won’t regret it.

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Zoominfo

APRIL 26, 2018

Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Sales Productivity Statistics- Key Takeaways. Technology and Process. Only 60% of sales reps meet quota ( source ).

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Statistics Product Peer-to-peer Work Management 197

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. Up to 25% of B2B database contacts contain critical errors.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

OCTOBER 14, 2018

Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% For more information about improving your data quality and increasing sales productivity, contact ZoomInfo today. of sales reps’ time.

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Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. But data changes fast: at ZoomInfo, we update 1.5

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. Final Thoughts About These Artificial Intelligence Statistics Artificial intelligence is one of the most impactful trends in business today– as you can see from the statistics above. But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). B2B Data and Effective Sales Follow Up Statistics 43. Inaccurate B2B contact data wastes 27.3%

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Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

AUGUST 8, 2018

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. . Consider these statistics: The typical organization spends $24,000 per person on improving productivity. For more information about ZoomInfo, the leading people information database, contact our sales team today!

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Product Zoominfo Forecasting Statistics 214

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 24% of companies gained more leads using buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

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Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JANUARY 8, 2020

Do you have a small number of contacts in your target market, or are you looking to build a list with an extensive number of contacts? Option 1: Purchase Contact Database Access. This is the most common, and arguably the easiest and most efficient way to build your marketing or sales contact database.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

DECEMBER 3, 2018

Consider these statistics ( source ): 40% of email users change their email address at least once every two years. We’ve already inundated you with B2B marketing data statistics—but here’s one more: As much as 40% of all B2B sales leads contain bad data ( source ). ZoomInfo can help. Contact us today to learn more.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

APRIL 16, 2019

Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. ZoomInfo can help! Just try to be considerate.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

JUNE 13, 2018

But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers. If you want to learn more about social selling, check out the following posts: 48 Shocking B2B Social Selling Statistics. Top 10 Social Selling Tools.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I These statistics should not discount the lost businesses during COVID.) Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I These statistics should not discount the lost businesses during COVID.). Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 17, 2019

Because no prior contact has been established, the prospect is obviously not anticipating the call. Check out these statistics and you’ll understand why cold calling gets such a bad rep: Less than 2% of cold calls result in a meeting ( source ). Consider these statistics: The response rate for direct mail is 5.1% compared to.6%

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Although sales reps at ZoomInfo had figured out how to successfully leverage technographic data, we were curious to see if other organizations were using this type of B2B data effectively.

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Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Webbiquity

JUNE 20, 2017

Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo.

Account Based Marketing 230

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 230

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Consider these statistics: Nearly three-fourths of consumers say good reviews play a role in making them trust a brand. Yet, it’s easier said than done.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. Sales reps can also leverage the rest of their sales team’s personal contacts.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

JULY 19, 2018

In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. The experts at ZoomInfo put together the following candidate sourcing infographic. 52 Candidate Sourcing Statistics for Recruiters. Today, we dive a little deeper and explore the modern candidate sourcing landscape.

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Zoominfo High Quality Lead Statistics Linkedin 113

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). Consider these statistics: A quarter of all job seekers use social media as their primary tool for job searching ( source ). Optimize for mobile.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Consider these statistics (source). 21 Important B2B Cold Calling Statistics.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185