Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

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Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

Statistics 130

Statistics Zoominfo Buyer Personas Work Management 130

Zoominfo

AUGUST 12, 2018

We’ve compiled more than 65 mind-blowing artificial intelligence statistics. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Zoominfo

SEPTEMBER 20, 2022

To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. Often, they’re stuck manually prospecting, hunting for information on companies and specific contacts in a variety of online and in-house sources.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ). The problem with data, particularly customer and contact data, is that it decays rapidly.

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Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Challenges.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

OCTOBER 14, 2018

cold call attempts to reach a prospect. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing. Without it, your cold calls will fall flat and your prospects will remain unreachable. Inaccurate B2B contact data wastes 27.3% Today it takes 8 attempts ( source ).

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Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Up to 25% of B2B database contacts contain critical errors.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Salespeople spend one-third of their day actually talking to prospects. emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. 21% of all CEOs change every year.

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Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? But setting up a sales and marketing database from scratch is not as difficult as you may think.

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Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. So as any great marketers would do, we decided to do a little digging and conduct our own investigation.

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Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. These statistics should not discount the lost businesses during COVID.) Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. These statistics should not discount the lost businesses during COVID.). Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. If that statistic has left you shaken, fear not. The reason for these staggering results is simple: Prospects trust the opinions of people they know.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. For this reason, the experts at ZoomInfo put together the following buyer persona infographic.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling has a 100% higher lead-to-close rate than outbound marketing.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. Guest post by Krysta Williams. Not convinced? Not convinced?

Account Based Marketing 230

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 230

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails.

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Zoominfo

JUNE 15, 2020

Sales Voicemail Statistics Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and frustrating method of sales prospecting communication — voicemail. Don’t blame yourself if those statistics make you want to give up on voicemail altogether.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

APRIL 2, 2018

Are your sales reps relying on headquarter phone numbers every time they reach out to a prospect? The benefit of direct dials is obvious– they enable your team to get in touch with the exact contacts they’re looking for, faster. Facilitate better sales and marketing alignment. Invest in ongoing coaching.

Paid Search Agency 207

Paid Search Agency Work Management Marketing Management Sales Qualified Leads 207

Zoominfo

AUGUST 7, 2019

Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? These statistics probably won’t improve any time soon. The worst part?

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. Consider these statistics: In-person requests are 34 times more successful than those made over email ( source ). Product demos and free trials show prospects exactly what your product does and how it can alleviate their pain points.

Process 225

Process Zoominfo B2B Sales Skype 225

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

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Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us? This step comes in two parts.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Recently, we published The Ultimate List of Marketing Podcasts. Let’s get started!

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Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

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Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Thanks to the internet, companies are far more connected to their prospects and customers. Social media has a 100% higher lead-to-close rate than traditional outbound marketing.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225