Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). B2B Data and Effective Sales Follow Up Statistics 43. Inaccurate B2B contact data wastes 27.3%

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. higher sales quota achievement rate.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

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SEPTEMBER 18, 2018

The statistics speak for themselves ( source ): 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Unauthorized personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 5, 2018

Consider these statistics: 48% of people cite a website’s design as the number one factor in deciding the credibility of a business ( source ). Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

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FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. higher sales quota achievement rate.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

SEPTEMBER 5, 2018

On the other hand, internal data refers to data a company generates and maintains on its own. This type of data is not readily available for public consumption. Unfortunately, many B2B organizations make decisions based on low-quality or inaccurate data. Gather data from a wide variety of sources.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

APRIL 15, 2018

Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. 56% of sales executives express dissatisfaction with their ability to deliver valuable, data-driven insights.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

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JANUARY 23, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Organize Your Intel At this point in the process, you have two data sets. Historical Customer and Prospect Data As a sales professional, you already know that buying decisions can change on a whim– sometimes without rhyme or reason.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

As we’ve mentioned time and time again, low-quality data is a real problem for most companies. And unfortunately, because B2B data decays so rapidly, this will likely be a problem for years and years to come. Consider the following statistics ( source ): 40% of email users change their email address at least once every two years.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

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FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. For more help building your B2B brand, contact ZoomInfo today.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Keep reading!

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Because many businesses aren’t sure how to start the process of data cleanup and diligent data management, they simply don’t do it. If this sounds like your business, your static data might be hurting you more than you think. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JANUARY 23, 2019

Historical customer and prospect data: As a sales professional, you already know that buying decisions can change on a whim– sometimes without rhyme or reason. Or maybe, your contact went on vacation and forgot to follow up. But, without the necessary contact information, these efforts will prove to be futile.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 25, 2018

20 Sales and Marketing Alignment Statistics. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. If you’re not convinced, consider the statistics: A study of more than 540 billion emails revealed spam words like “free” or “affordable” have little to no impact on deliverability ( source ). See the original article on The Next Scoop blog.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. 26 Personalization Statistics for the B2B Marketer. 5. Prioritize flexible, dynamic data. Marketing data is constantly changing and this rapid change has more of an impact than ever before.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. Bad data costs U.S.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145