Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

APRIL 16, 2019

Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. ZoomInfo can help! Just try to be considerate.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Consider these statistics: In 2017, global e-mail users amounted to 3.7 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

MARCH 26, 2018

But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). You’re likely already using buyer personas to inform and improve your marketing efforts. Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

MARCH 5, 2018

Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

NOVEMBER 1, 2018

Social media is the perfect outlet for demand generation because it’s already ingrained in the day-to-day lives of your best buyers. Consider these statistics ( source ): 91% of B2B buyers are now active and involved in social media. 75% of B2B buyers are significantly influenced by social media. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). To increase productivity, create candidate personas before launching your initial search. Optimize for mobile.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Once you have access to this data, analyze it as you would to create buyer personas.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Alternative: Research prospects before you contact them. Analyze your buyer personas – or profiles of your ideal buyers – to uncover insights into where your target audience lives on the web.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

JULY 29, 2018

But, even the most comprehensive contact databases and analytics programs won’t stand the test of time. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). For the sake of today’s article, when we refer to data we mean contact and company data—like the data most businesses house in their CRMs.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

Zoominfo

FEBRUARY 20, 2018

Consider these statistics ( source ): 84% of businesses say AI will enable them to obtain or sustain a competitive advantage. Check out our recent blog post for more personalization statistics. This statistic paints a clear picture: Customer churn costs your business money and does damage to your reputation. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

SEPTEMBER 30, 2018

Marketing is frustrated with sales for not following up on leads and sales is frustrated with marketing for sending them leads that don’t match their buyer personas. What are the agreed upon set of buyer personas that each team should be targeting? 20 Sales and Marketing Alignment Statistics.

Practices 160

Practices Planning Allocation Best Practices 160

Zoominfo

FEBRUARY 11, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

FEBRUARY 7, 2018

One way of doing this is to create buyer personas. . Buyer personas are detailed profiles of your best buyers. They should also cover less measurable characteristics like pain points, personality traits, and buyer preferences. Here are a few simple solutions to get you on the right path.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” Another option, if you don’t have one already, is tp utilize a data enrichment tool like ZoomInfo , Clearbit , or SalesIntel.

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

Zoominfo

JANUARY 28, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

AUGUST 29, 2018

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. It’s safe to assume your company provides a method for customers to contact you directly. Improve your buyer personas.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

AUGUST 22, 2018

Consider these statistics ( source ): Landing pages with less copy lead to an average conversion rate of 14%, compared to 11% for landing pages with too much copy. Or, contact ZoomInfo today to learn why we are the leading business information company. Your landing page contains too much text.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

NOVEMBER 1, 2018

Social media is the perfect outlet for demand generation because it’s already ingrained in the day-to-day lives of your best buyers. Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). Define your target audience by creating buyer personas. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

OCTOBER 16, 2019

However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. Consider these statistics ( source ): Landing pages with less copy lead to an average conversion rate of 14%, compared to 11% for landing pages with too much copy.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

APRIL 24, 2019

Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. For more information about how ZoomInfo can help you reach your target audience faster, contact our sales team today. Our software is fueled by the leading contact database for marketing and sales professionals.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Zoominfo

FEBRUARY 17, 2020

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. It’s safe to assume your company provides a method for customers to contact you directly. Improve your buyer personas.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Zoominfo

NOVEMBER 28, 2017

Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. But 60-70% of B2B marketers admit they don’t truly understand their buyers. To fix this, companies must begin by creating buyer personas. Sounds obvious, right?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Zoominfo

JUNE 6, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Understand your Best Buyer The root of unproductive B2B sales prospecting is a lack of understanding. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

DealSignal

MARCH 2, 2024

Think of it as advanced statistics and analysis in sports – awareness of how certain players behave puts you in a position to pinpoint and predict their next move. All you will need to do is carefully describe your buyer persona – and see what intent data tells you about their interests and tastes.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. Consider these statistics: Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ).

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

JULY 5, 2018

Consider these statistics: 48% of people cite a website’s design as the number one factor in deciding the credibility of a business ( source ). As a result, contact and candidate data have become an increasingly hot commodity. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MAY 14, 2018

This statistic highlights a huge discrepancy. To implement lead scoring, you must take the following steps: Create buyer personas to determine a specific set of characteristics shared by your best buyers. For more information about ZoomInfo, a leading B2B data provider , contact our sales team today.

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

JANUARY 31, 2018

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Once you have access to this data, analyze it as you would to create buyer personas.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

AUGUST 16, 2018

While these statistics prove its worth, many B2B marketers are still hesitant to implement a formal lead nurturing strategy. Lead scoring will differ from company to company, but focus on these four main criteria to decide which leads are ready to buy and which aren’t: Lead fit: how well a prospect matches your brand’s ideal buyer persona.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Zoominfo

JULY 25, 2019

Consider these statistics : 84% of businesses think AI will give them a competitive advantage. ZoomInfo MarketingOS Finally, ABM with data you can trust. This statistic paints a clear picture: Customer churn costs your business money and does damage to your reputation. Contact us today. Get a Demo 3.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Zoominfo

APRIL 3, 2018

What are the agreed upon buyer personas each team is working with? When building your technology stack, consider your CRM, your B2B contact database , prospecting tools, content management systems, and any other tools your team utilizes. From start to finish, what does the standard sales cycle look like? A bad lead?

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

DealSignal

DECEMBER 9, 2022

Think of it as advanced statistics and analysis in sports – awareness of how certain players behave puts you in a position to pinpoint and predict their next move. All you will need to do is carefully describe your buyer persona – and see what intent data tells you about their interests and tastes. Ad hoc prospecting.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

JANUARY 31, 2019

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). Contact our sales team today to learn more about efficient and effective marketing strategy. The post The Modern Marketer’s Guide to Micro-Moments appeared first on ZoomInfo Blog.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

OCTOBER 21, 2021

Think about how much contact and account data your sales team needs just to prospect. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Ideal Customer Profiles (ICPs): An ICP is a categorical description of a potential buyer that would benefit significantly from an offering.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130